Twiddles | Brand Identity Design
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Posted Feb 9, 2026
Developed a playful and health-focused visual identity for Twiddles.
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Twiddles
Description
Twiddles is a health-conscious snacking brand by Yuvraj Singh, designed to make snacking fun, tasty, and guilt-free. The brand encourages people to enjoy their favorite bites while maintaining a mindful approach to health and wellness.
Our Approach
We crafted a visual identity that balances playfulness with trust, reflecting both the joy of snacking and the brand’s healthy positioning. The logo, color palette, and brand elements were designed to feel energetic, accessible, and appealing across packaging and digital platforms.
The Results
The identity successfully communicates Twiddles’ promise of tasty yet mindful snacking. The cohesive branding provides flexibility for packaging, social media, and marketing, making it relatable to health-conscious audiences while maintaining a cheerful and inviting personality.
