Strategy-First Brand Identity Designer ✦
Strategy-First Brand Identity Designer ✦
This project reminded me why I love branding.
Not because of the logo design—but because of everything that comes after it.
I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.
🔗 View Full Project (https://dribbble.com/shots/27617566-Stolen-Summer-Swimwear-Brand-Identity-Packaging?utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share)
Which mockup is your favorite? 👀
21
52
1.9K
AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
39
97
3.5K
Children's Book Artist with 100+ published books
- $•••••
- Earned
- 5.0
- Rating
- 23
- Followers
Children's Book Artist with 100+ published books
Stop letting your children's book stay as just an idea.
If you need captivating illustrations or guidance to self-publish with confidence, I'm here to help. Let's turn your story into a book kids will love. 📚✨
https://www.loom.com/share/82967d6a5a84445daeb83c3beeb7b8a6
2
575
Every great story begins with a character you remember 🐾✨
Animal illustration from a children’s storybook, designed to bring personality, emotion, and connection to every page.
#childrensbookillustration #animalillustration #storybookillustration #picturebookartist #characterdesign #visualstorytelling #kidlitart #kidsbooks #illustratorsoncontra
6
538
Where every line carries intention ✏️
Hand-drawn illustrations crafted to bring warmth, texture, and authenticity to children’s stories.
#handdrawnillustration #childrensbookillustration #storybookillustration #illustrationartists #visualstorytelling #kidlitart #picturebookartist #traditionalart #illustratorsoncontra
3
560
Product Designer & Front-End Developer
Product Designer & Front-End Developer
Product & Web Designer
Cool, my first ever Framer plugin got approved and is live for use! With this plugin you can get a design style system set up easily.
It generates Text & Color styles in Framer. The default semantics are based on Wise's design system! Customize it, use other presets etc. 100% free for use as well.
Let me know if you get to try it out! It's called Sonic.
2
2
191
I wanted my own Raycast-like design tool that I could pop open with a hotkey combo while working on any project. So I vibed it into existence on my mac in a single day. Opus 4.5 is no joke.
Some minor flaws but loving it so far.
For anyone wondering I made this with Claude Code using this workflow:
1. Discuss the project idea and initialized the Xcode project (Swift + Swift UI based) - Opus did this without issue.
2. Brainstormed the workflow pattern in plan mode with Claude for the best path to get all features working as expected
3. Build one feature at a time, frequently unit & integration test them, then commit to a proper branched git repo.
4. Also, if i thought Opus wasn't fully seeing the vision, I'd have Gemini 3 run double checks or give its own ideas.
Highly recommend trying this out, build your own tools!
26
511
Exploring some AI style branding today. Using this amazing color palette tool I've had saved for a while - https://meodai.github.io/poline/.
4
2
473
Today's design experiment in Figma: AI interactions.
I love Claude's 'quick' widget on Mac that sticks to the top tool bar/icon bar. I imagine those will start to become the norm in AI tools. No need to go to the website or even fully open the software, just open a quick widget and interact with them right away.
Bonus points for every additional feature added to boost the UX - things like speech detection, connectors to your favourite apps and other AI tools.
Hope you like it. Happy Sunday.
1
17
561
Digital Marketing Strategist & Copywriter
UI/UX Design · Dev · Creative Studio
Payvio - Fintech Landing Page
A dark, high-contrast fintech landing page built around trust and speed.
Bold typography carries the core message, a security badge adds instant credibility, and a clean two-button CTA reduces friction. Every element earns its place - premium, fast, and clear.
5
13
800
Product Motion Designer crafting smooth micro-interactions
Product Motion Designer crafting smooth micro-interactions
Enjoying spending some of my free time chipping away at an animated icon library ⛏️🤸♀️ animatediconset.com
(https://www.animatediconset.com/)Output is editable in both Rive and After Effects
1
261
Playful morph animation, using a pal's after effects plugin to maintain stroke widths. Highly recommend! 👉 Border Patrol (https://aescripts.com/borderpatrol/)
1
1
139
multidisciplinary creative + marketer building communities
