Projects using Adobe Suite in GlenmontProjects using Adobe Suite in GlenmontLucky’s Café & Bakery | Brand Identity, Website + Print Design
For Lucky’s Café & Bakery, I developed a complete brand identity inspired by Carolina kitchens, neighborhood cafés and slow mornings. The direction was warm and nostalgic while still feeling bold, editorial and modern.
The identity centered on a custom wordmark, rich cream, brown and red color palette, expressive typography and a playful duck mascot featured with coffee and pastries. I extended the system across a custom website, menus, coffee cups, signage and other physical brand applications.
My work included:
• brand strategy and creative direction;
• primary and secondary logo variations;
• custom duck mascot illustrations;
• color palette and typography system;
• brand voice and supporting taglines;
• responsive website design and development;
• website copy and visual storytelling;
• menu, coffee cup and signage design;
• print-ready brand assets;
• brand guidelines and mockups.
The final system gave Lucky’s a recognizable personality and a cohesive experience across its digital, print and physical touchpoints. The Access, by design. initiative is part of our ongoing commitment to psychological literacy and responsible delivery.
At the end of each quarter, we set aside capacity to offer a small number of structured sessions and resources to the community. These offerings are time-bound, application-based, and designed to provide clarity, skills, and orientation, not treatment or ongoing care.
Participation is offered in exchange for reflective feedback, helping ensure the work remains grounded, useful, and ethically delivered.