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Faadil Boussari's avatar
Faadil Boussari
proGatineau, Canada
Product Designer · Framer · Brand Systems · Prototypes
17
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Product Designer · Framer · Brand Systems · Prototypes
Cover image for Day 15: PROOF IS BROKEN In
Day 15: PROOF IS BROKEN In 2007, Blendtec’s Will It Blend? turned extreme product demonstrations into proof. The formula was simple: Watch the video. Believe the product. But today, spectacular footage can be generated, enhanced, or fabricated. A visually impressive demonstration no longer guarantees credibility. So I explored a new business problem: How can a brand still prove product performance when video alone is no longer enough? I reimagined the campaign around a new question: WOULD YOU BELIEVE IT? The new concept introduces The Proof Room—a controlled testing environment where the object, process, camera angles, and physical result are all visibly documented. The campaign evolves from: Will it blend? to: Can the demonstration be verified? For this project, I created: an original-versus-reimagined campaign film; a complete storyboard; AI-generated product and motion sequences; a verification-based visual system; a campaign poster and thumbnail; sound design and final editing. The final idea:
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Cover image for VOLLENT: Operational Acknowledgment Interlock
VOLLENT: Operational Acknowledgment Interlock
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Cover image for Before Bar One: The First
Before Bar One: The First Version Proved the Mechanism. Squarespace Turned It Into an Experience. Before Bar One did not begin as a website. It began as a small functional prototype for Day 3 of my 30 Days of Real Business Problems challenge. The original idea came from a very specific orchestral problem: Five musicians receive their parts and begin rehearsal together. Four parts continue normally from rehearsal mark C to rehearsal mark D. But in one edition, the Horn in F part contains eight missing bars. The page still looks complete. The paper is still ruled. The rehearsal continues. But one musical route has quietly disappeared. That first prototype was designed to prove a single interaction: The mechanism worked. Visitors could move from the fictional 1987-F field edition to the revised 2001-R edition and watch the orchestral route reconnect. But the experience still felt like a product demonstration. It explained the mechanism, but it did not yet feel like the kind of environment where someone might discover, inspect and interpret an edition discrepancy. For the Squarespace Make It Real Challenge, I decided not to replace the original idea with a more conventional brand website. I kept the interaction and rebuilt everything around it. The result is Before Bar One An Interactive Critical Archive. Rather than presenting the problem as a dashboard or software tool, the Squarespace experience treats it as a fictional archival incident. The visitor enters an editorial environment built around records, catalog references, edition controls, rehearsal routes, incident reports and constructed evidence. The visual system uses warm ivory, charcoal, archival brass, fault red and restoration mint. Editorial serif typography is paired with monospace archive labels, fine rules, stamps and catalog notation. The central question remains simple: What changes when the edition changes? In the 1987-F state, the Horn in F becomes silent between rehearsal marks C and D. The visitor can inspect: five orchestral routes; one interrupted path; eight empty measure cells; a ruled but unprinted passage; a tactile archive record; an unresolved incident status; a restoration diagram that remains incomplete. The part does not look damaged. That is the point. The issue is not the physical copy. The issue is the edition. When the visitor selects 2001-R, the archive changes with it. The missing measures return. The archive object is recatalogued. The incident status changes. The Horn in F route reconnects. The five parts arrive together again. The edition selector is therefore not simply a visual toggle. It becomes the central reading device for the entire experience. I also created a second page called The Reading Room. This page expands the interaction into a fuller archival consultation and includes: Archive Record 001; Archive Record 002; a direct edition comparison; an Incident Report; an Evidence Wall; a Build Record; the final closing notice. The Evidence Wall presents several fictional artifacts: a photographed leaf, a copyist-style marginal cue, a constructed sketch source, a restoration analysis tag and a transcribed cue sheet. All institutions, dates, editions, records and musical evidence in the project are explicitly labelled as fictional or constructed. The goal is not to imitate a real historical discovery, but to demonstrate how an edition-comparison workflow could be transformed into an interactive narrative. One of the most important additions came late in the process. I realized that visitors could see the missing passage, but they could not yet hear what it changed. So I created two versions of the same short orchestral rehearsal: Both versions use the same tempo, harmony, strings, duration and arrangement. The only intended difference is the Horn in F during the central eight-bar passage. In 1987-F, the strings continue while the horn disappears. In 2001-R, the horn remains present and rejoins the ensemble through the restored passage. These recordings were added through a native Squarespace Listening Station using Squarespace Audio Blocks. The visitor can now: Squarespace became more than the place where the prototype was published. It provided the structure for turning one interaction into a complete public experience: a clearer five-second introduction; a responsive editorial layout; a two-page narrative architecture; navigation between the Archive and Reading Room; native audio presentation; a stronger visual hierarchy; a final layer of polish and atmosphere. The core edition mechanism is implemented as a custom HTML and CSS interaction embedded within Squarespace. Around it, Squarespace provides the public-facing framework, page structure, responsive composition and native Listening Station that make the project feel complete. The transformation was not: It was: The original version proved that the idea could work. The Squarespace version gave the idea a world, a rhythm and a reason to explore it. Explore the project Interactive Critical Archive https://horse-grey-66kc.squarespace.com/before-bar-one The Reading Room https://horse-grey-66kc.squarespace.com/reading-room Password 1234 Original Day 3 prototype https://faadil1.github.io/before-bar-one/ The first version proved the mechanism. Squarespace turned it into a visual, editorial and audible experience. Before every rehearsal, check the edition. #SquarespaceChallenge #MakeItReal #Squarespace #FinishLayer #WebDesign #CreativeDevelopment #InteractionDesign #EditorialDesign #SoundDesign #UIUX #Contra
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Cover image for Day 8/30 — OFFBITE Most snack
Day 8/30 — OFFBITE Most snack brands place a mascot on every package. OFFBITE does the opposite. Each cookie flavor carries only one fragment of a shared negative-space system. Separated, the cartons remain abstract. Aligned, they reveal one collective presence. The system extends into motion and behavior without adding eyes, a mouth, or literal limbs. Expression comes through weight, distance, compression, and form. A self-initiated speculative project exploring packaging, brand systems, motion, and 3D art direction. View the full case study: https://faadil1.github.io/offbite/ Would this make you stop and look twice on a shelf?
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Creative Director(15)
Fay (fa.designss)'s avatar
Fay (fa.designss)
Ottawa, Canada
Illustration, design & visual storytelling
New to Contra
Illustration, design & visual storytelling
Cover image for Oddly Unique - Colourful Living Content Creation
Oddly Unique - Colourful Living Content Creation
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Cover image for Memory Objects - Digital Illustration
Memory Objects - Digital Illustration
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Cover image for Doorways: An Illustration Series
Doorways: An Illustration Series
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Cover image for Blended Brand Identity
Blended Brand Identity
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Creative Director(1)
Pascal Potvin's avatar
Pascal Potvin
Ottawa, Canada
Turning visions into products that captivate & drive growth
Turning visions into products that captivate & drive growth
Cover image for SAP brand refresh
SAP brand refresh
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Cover image for Kraken - Designing at scale
Kraken - Designing at scale
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Cover image for IBM - Leading IBM's design language revolution
IBM - Leading IBM's design language revolution
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Cover image for Ton gut te parle
Ton gut te parle
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15
Creative Director(1)
stephanie kubi's avatar
stephanie kubi
Ottawa, Canada
Content Creator, UGC, Content and Social Media Manager
Content Creator, UGC, Content and Social Media Manager
Cover image for Koho UGC content
Koho UGC content
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Cover image for An Interior Designer Behind- the-scenes video
An Interior Designer Behind- the-scenes video
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Cover image for Africhange Mother's Day Campaign AD
Africhange Mother's Day Campaign AD
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Cover image for Endy Photo Awareness Campaign
Endy Photo Awareness Campaign
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Creative Director(2)