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One of my favorite ways to sharpen my branding skills is by studying growing local companies and exploring how their identity systems could evolve alongside the business. For this concept, I looked at a Wisconsin-based brand and explored what a more cohesive visual system might look like across products, packaging, and future customer touchpoints. Rather than focusing on a single package design, the goal was to think about how the brand could scale consistently as new products, marketing materials, and experiences are introduced. This isn't a finished solution or recommendation; more of an exercise in translating a strong product and business into a more unified brand system. I always find these explorations valuable because they force me to think beyond individual assets and focus on the larger story a brand is trying to tell. A few early concepts ↓
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