Projects in Farid TownProjects in Farid TownSalt Marine Co., a premium marine parts store, struggled to convey its value vs. big dealers. I redesigned the site around a minimal, trust-driven UX, showcasing a curated line of high-margin maintenance kits, veteran integrity, and next-day shipping. Streamlined funnel, optimized CTAs, and zero-markup messaging.
Result:
34% sales boost, now the highest-converting marine store in Florida, unmatched in its niche. This project explores sunscreen packaging through the lens of everyday behavior rather than just aesthetics.
In real-life routines, especially during busy mornings, essential products are often overlooked. Most skincare packaging is designed to be minimal and subtle, which works in controlled environments but tends to disappear in cluttered, everyday settings.
The goal of this project was to address that gap by designing a packaging system that prioritizes visibility and immediate recognition. Through the use of bold color contrast, clear visual hierarchy, and dynamic graphic elements, the design is built to stand out naturally within chaotic environments such as dressing tables and retail shelves.
Instead of focusing only on visual appeal, the approach centers on usability ensuring the product is noticed, remembered, and consistently used. This project reflects a behavior-driven approach to branding, where design decisions are guided by how people actually interact with products in their daily lives.
Watch full project: https://www.behance.net/gallery/247723177/SunBase-Branding-Packaging-design LuxoWalk | Fashion Brand Identity and Full Social Presence
uxo Walk is a fashion brand built from the ground up — from brand strategy and visual identity through to a complete Shopify store and full social media presence across five platforms.
The project started with defining the brand's positioning in the fashion market premium but accessible, confident but approachable. The visual identity was designed to work seamlessly across garments, packaging, digital storefronts, and social media.
Deliverables included the complete logo system with primary and secondary marks, brand color palette, typography system, brand style guide, Shopify store design and setup, and branded profile and content templates for Instagram, Facebook, Pinterest, YouTube, and TikTok.
This is the most complete fashion brand project in the Uzair Visuals portfolio a full zero-to-launch system for a clothing brand entering the market.
