Salt Marine Co., a premium marine parts store, struggled to convey its value vs. big dealers. I redesigned the site around a minimal, trust-driven UX, showcasing a curated line of high-margin maintenance kits, veteran integrity, and next-day shipping. Streamlined funnel, optimized CTAs, and zero-markup messaging. Result: 34% sales boost, now the highest-converting marine store in Florida, unmatched in its niche.