Freelancers using Google Sheets in Embu das Artes
Freelancers using Google Sheets in Embu das Artes
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Mario de Alencar Netto
São Paulo, Brazil
Private Equity MD | CFO | Finance, Valuation, M&A
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Private Equity MD | CFO | Finance, Valuation, M&A
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Multi-method valuation of a mid-market acquisition target — a specialty building products distributor with $84m of revenue and $10.9m of EBITDA. Discounted cash flow with a built-up WACC, trading comparables adjusted for size, precedent transactions, and an LBO solved backwards from the sponsor's hurdle rate. The four methods disagree, and the football field shows where — because that gap is the negotiating range. 12 reconciliation checks. Kestrel Building Products is fictional; comparables and precedents are described by profile rather than named.
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The checklist I run over a financial model before it goes to an investor or before I rely on one myself. Twenty questions covering structure, period logic, statement integrity, driver design, funding, valuation and returns. Each one takes under a minute and catches a failure mode that survives every visual review: a dragged range, a monthly figure presented as annual, a multiple mislabelled as an IRR, a valuation resting entirely on its terminal assumption.
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Operating and valuation model for a Brazilian specialty-coffee brand launching a U.S. franchise system — Florida first, then Georgia, Texas and the Northeast. 64-month cash engine sizing the raise, franchisee-level P&L for both formats, DCF with a built-up discount rate plus a market-multiple cross-check, and investor IRR on dated cash flows. 15 reconciliation checks, stress-tested against a deliberately introduced error. Casa Serrana Coffee Co. is fictional; illustrative figures only.
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Three-statement operating model for a B2B SaaS business driver-based forecast with linked statements, SaaS unit economics, working capital, NOL carryforward and capital planning. Every figure traces to an assumption cell; the balance sheet ties in all six periods. 484 formulas, zero errors on recalculation. Meridian Analytics is fictional; illustrative figures only.
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Luciana Rady
São Paulo, Brazil
Senior Marketing Strategist | PR |Influencer Marketing
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Senior Marketing Strategist | PR |Influencer Marketing
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PR & Influencer Operations for Casa CazéTV | FIFA World Cup 2026
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Led influencer curation and campaign storytelling for Movida Car Rental at Rock in Rio, managing content strategy, execution, and delivery across creator partnerships.
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Led the marketing strategy for Sephora's Halloween campaign in São Paulo, managing influencer curation, content creation, PR, and strategic media mailing.
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Managed the launch of M·A·C Stack Mascara in São Paulo, leading influencer curation, content delivery, press kit distribution, and on-site event management.
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samuel verissimo
Embu das Artes - Jardim Branca Flor, Brazil
Multilingual Creative Specialist: Writer, Editor, Translator
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Multilingual Creative Specialist: Writer, Editor, Translator
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AI Lead Intake and Follow-Up Workflow — Concept
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Trim Tab Consulting — Brand & Website Direction
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How do you turn a deck full of information into a story investors can actually follow?I built this concept around five beats: problem, product, traction, market, and the next step. The goal was a deck that feels sharp on screen and stays easy to present without dense paragraphs.All names, figures, and metrics are fictional placeholders. The design and narrative system are original.See the full concept: https://contra.com/p/LkbQmvlP-pitch-deck-design-for-a-modern-productivity-platform-concept
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Responsive Landing Page Design for a Productivity Brand
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Luiz Anuncio
São Paulo, Brazil
Growth Specialist | +10,000h Google, Meta, LinkedIn, TikTok
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Growth Specialist | +10,000h Google, Meta, LinkedIn, TikTok
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Butchery E-Com - CRM categ., Meta CAPI, G Ads Enhanced Conv.
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-18% CPA, +38% Paid Orders - Publicly Traded - Dental Insur. BR
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Door Manufacturer Sales Funnel - From Design to Execution
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Bruna Thürler
São Paulo, Brazil
Brand, Content, and Social Media Manager Strategist.
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Brand, Content, and Social Media Manager Strategist.
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Social Media Audit Template Creation
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Luxury Marketing Project Video
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Pixar Storytelling Tips
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