Luxury Marketing Project Video

Is it okay to combine personal passions with academic projects? Not only is it OK—you should! And that’s what I did for my Postgraduate Branding and Luxury Marketing projects at Centro Universitário Belas Artes de São Paulo.

These were for the Omnichannel Distribution Channels class with Prof. Adriano Brainer and the Strategic Management of Luxury Brands class with Prof. Ana Lucia Campos Pita, using the brand PatBO, which inspires me so much!

This was my moment to dust off Premiere and tap into my audiovisual skills again.

Sharing here with you my final project video for the Strategic Management of Luxury Brands class!