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Cover image for Qualitative Research & Thematic Analysis Objective:
Qualitative Research & Thematic Analysis Objective: Examine how leadership, strategy, and performance management are experienced across the organisation. Data: Semi-structured interviews and focus-group discussions with 28 participants across leadership, management, and operational roles. Method: NVivo-based qualitative coding and thematic analysis to identify recurring patterns, relationships, and key insights. Key Themes: Strategic Alignment & Leadership • Performance Systems • Monitoring & Feedback • Challenges & Continuous Improvement Analysis & Visualisation: Coding frequencies, thematic hierarchy, sub-theme mapping, treemap, sunburst chart, and word cloud. Outcome: Identified organisational strengths, implementation gaps, feedback challenges, and opportunities to improve performance systems and strategic execution. Skills: Qualitative Research • Thematic Analysis • Data Interpretation Tool: NVivo
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Cover image for 🚀 Why I Choose Bedrock
🚀 Why I Choose Bedrock WordPress Over Traditional WordPress (Even for Client Projects) Most developers compare WordPress vs Laravel, but I think the better comparison is Bedrock WordPress vs Regular WordPress. Here's why Bedrock has become my preferred setup: ✅ Better Security Environment variables (.env) keep sensitive credentials out of the codebase. WordPress core lives outside the public web root, reducing unnecessary exposure. ✅ Professional Dependency Management Install and update WordPress, plugins, and themes with Composer instead of manual uploads. Version control becomes predictable and reliable. ✅ Clean Project Structure Organized folders make large projects easier to maintain. No more cluttered root directory. ✅ Git-Friendly Commit only the code that matters. Every team member works with the same dependencies and environment. ✅ Multiple Environments Easily manage Development, Staging, and Production without editing configuration files. ✅ Laravel-Like Developer Experience Modern workflows, environment configuration, Composer, and cleaner architecture feel familiar to Laravel developers while still leveraging WordPress' powerful CMS capabilities. 💰 Cost No extra licensing cost—Bedrock is open source. The investment is in better development practices, which often reduces maintenance time and long-term project costs. 🎯 Bottom Line Regular WordPress is excellent for quick websites. Bedrock is WordPress built for professional development, scalable teams, enterprise projects, and long-term maintainability. If you're building custom WordPress solutions in 2026, Bedrock is worth considering.
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Cover image for Designed and built an AI-powered
Designed and built an AI-powered lead qualification and CRM automation workflow for a real estate business using n8n. The system captures incoming leads through a form, prepares and structures the lead data, uses an AI model to qualify and organize the lead, and automatically stores the information in a centralized CRM. The workflow also sends automated email notifications, helping the business respond to new enquiries faster and reduce manual lead-management work. Key workflow: Lead form submission Automated lead-data preparation AI-powered lead qualification Structured lead information CRM record creation Automated email notification Centralized lead tracking The goal was to reduce repetitive administrative work and create a more reliable process from lead capture → qualification → CRM → follow-up.
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Cover image for Hey network! This week I
Hey network! This week I designed a Cozy Play-Date Set — a fleece pullover hoodie with matching elastic-waist sweatpants, built around a rust, sage, and cream color-block story. The hard part wasn't the concept; it was the execution: 👉 Color-blocking on a smaller kids' silhouette has to read clean at scale — panels can't just flow; they have to feel intentional across the hood, body, and legs 👉 Every seam and cuff is drafted to spec, not just sketched — this flat could go straight to a sample room 👉 Locked palette (#b4553f / #87977e / #e1d3bb / #3a2b25) so there's zero guesswork for production Swipe to see the full journey — illustration → flat sketch → color-locked technical layout. I take on freelance illustration + flat sketch work for kidswear, womenswear, and menswear brands — from concept art through factory-ready flats. I have availability this month for 1–2 new projects. If that's you, drop a comment or DM me your product line, and I'll tell you honestly if I'm a fit.
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Cover image for Wedding Show REEL - In this project, I worked as both the vi...
Wedding Show REEL - In this project, I worked as both the videographer and editor, capturing the raw energy, emotions, and traditional wedding barat. From the groom’s powerful entry to the joyful celebrations of family and friends, every moment was filmed with a cinematic vision and attention to detail. The reel is carefully edited with beat-synced cuts, smooth transitions, slow-motion highlights, and warm cinematic color grading to create a perfect balance between high-energy celebration and emotional storytelling. The goal was to preserve the authenticity of the moment while transforming it into a visually stunning, reel-friendly wedding memory. This work reflects my approach to wedding filmmaking—story-driven, elegant, and timeless, turning once-in-a-lifetime moments into cinematic experiences.
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Cover image for AI Craigslist Scraper & Outreach
AI Craigslist Scraper & Outreach Automation I developed a custom Craigslist automation software (.exe) for a real client to automate lead generation, email outreach, and CRM integration into a fully streamlined workflow. This solution was built to save time, increase outreach efficiency, and manage leads automatically without manual effort. 🔹 Project Workflow: • User inputs a Craigslist search listing URL • The software automatically scrapes all listing links • Each listing is opened one by one to extract email addresses • Listing details such as Title, Description, and Address are collected • Data is processed using the OpenAI API to generate personalized emails • Contacts are automatically created in Go High Level (GHL) CRM • Emails are sent using GHL SMTP • Email tracking and reply handling are managed inside GHL 🔹 Key Features: ✔ Craigslist listing scraping automation ✔ Email extraction from listings ✔ AI-powered personalized email generation ✔ Go High Level CRM integration ✔ SMTP-based automated email sending ✔ Email tracking and reply management ✔ Standalone Windows (.exe) software ✔ Built for real-world business automation 🔹 Project Type: Custom-built automation software developed for a real client to automate large-scale outreach and lead management.
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Cover image for Automotive Design Company – Social
Automotive Design Company – Social Media & Branding Design Project Project Overview For this project, I worked on creating visual content and marketing designs for an automotive design company. Before starting the design process, I conducted detailed research to understand the automotive industry, luxury car branding, customer expectations, and current design trends used by leading automotive companies. Research Objective The primary objective was to create visually compelling and professional designs that reflect innovation, performance, luxury, and engineering excellence while maintaining strong brand consistency across all marketing platforms. Research Process Industry Analysis I studied how automotive companies present their products and services through digital platforms and advertising campaigns. Platforms Used for Research Pinterest Automotive advertising concepts Luxury car branding Promotional campaign designs Modern layout inspiration Automotive color schemes Behance Automotive branding case studies Marketing campaign presentations Vehicle showcase designs Creative visual storytelling techniques Dribbble Automotive UI concepts Modern graphic trends Creative layouts High-end visual presentations Social Media Analysis I analyzed the social media presence of leading automotive brands to understand: Content structure Product showcase techniques Engagement-focused creatives Brand consistency Visual storytelling strategies Key Findings Successful Automotive Brands Focus On: Premium visual presentation High-quality vehicle imagery Strong brand identity Consistent color schemes Emotion-driven marketing Performance and innovation messaging High-Performing Content Types Vehicle Launch Announcements Feature Highlight Posts Before & After Customization Projects Behind-the-Scenes Content Customer Success Stories Promotional Campaigns Brand Awareness Creatives Design Strategy Based on the research, I developed a design approach focused on: Creating premium and modern visual aesthetics. Highlighting vehicle design and engineering details. Maintaining strong brand consistency. Using bold typography and clean layouts. Enhancing audience engagement through compelling visual storytelling.
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Cover image for Meta Ads Campaign Strategy &
Meta Ads Campaign Strategy & Qualified Lead Generation System I help businesses generate high-quality leads through strategic Meta (Facebook & Instagram) advertising. Rather than simply launching ads, I build an end-to-end lead generation system—from audience research and campaign setup to landing page optimization, CRM integration, and performance tracking. What I delivered ✅ Meta Ads Account Setup ✅ Campaign Strategy ✅ Audience Research ✅ Interest & Lookalike Targeting ✅ Lead Form Campaigns ✅ Landing Page Optimization ✅ Conversion Tracking (Pixel) ✅ A/B Testing ✅ Retargeting Campaigns ✅ Daily Campaign Optimization ✅ Performance Dashboard Industries • SaaS • IT Services • Staffing • Recruitment • Consulting • Agencies • B2B Services • Education Tools Used • Meta Ads Manager • Facebook Pixel • Instagram Ads • Canva • ChatGPT • Google Analytics • Google Tag Manager • Zapier • HubSpot CRM Business Impact ✔ Better quality leads ✔ Lower Cost Per Lead (CPL) ✔ Higher ROAS ✔ Improved Conversion Rate ✔ CRM-ready lead pipeline ✔ Scalable acquisition strategy My Process Understand your business Research competitors Build audience segments Design creatives Launch campaigns Track conversions Optimize daily Scale winning campaigns If you're looking for More qualified leads Better ROI from Meta Ads Lead generation for your business Complete campaign management Let's build a performance-focused Meta Ads system. Skills / Tags (Use all 9) Meta Ads Facebook Ads Instagram Ads Lead Generation Performance Marketing Digital Marketing Conversion Optimization CRM Marketing Automation Deliverables Meta Ads Account Setup Campaign Structure Audience Research Creative Strategy Ad Copy Conversion Tracking Lead Form Setup Pixel Installation Guidance Weekly Performance Report Campaign Optimization
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