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Sana Yaqoob 's avatar
Sana Yaqoob
proKarachi, Pakistan
Digital, Brand & Product Designer | PS · Figma · Rive · AI
14
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Digital, Brand & Product Designer | PS · Figma · Rive · AI
Cover image for A visual brand extension concept created for 1286 CRAFT, exp...
A visual brand extension concept created for 1286 CRAFT, exploring a warm, elevated and editorial direction for a modern women’s fashion brand. The project focuses on building a cohesive visual language across multiple brand touchpoints, including brand identity, typography, color palette, graphic motifs, social media templates, email campaigns and print materials. The goal was to create a refined and fashion-forward system that feels consistent across both digital and physical applications while remaining flexible enough for future campaigns and content. Created using Adobe Illustrator and Canva, with a focus on clean composition, sophisticated typography, warm neutral tones and a premium editorial aesthetic.
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Cover image for A premium brand identity crafted
A premium brand identity crafted for a consumer wellness technology concept, where innovation meets human connection. The visual system brings together a distinctive custom symbol, refined typography, warm neutral tones, and a sophisticated design language across wearable technology, mobile experiences, packaging, and lifestyle applications. The goal was to create an identity that feels elevated yet human—consistent across every touchpoint while remaining distinctive, functional, and recognizable at any scale. 1286 CRAFT — Technology, made human.
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Cover image for 1286 CRAFT — App Icon
1286 CRAFT — App Icon & Wordmark System A refined app identity concept built around clarity, recognition, and consistency at every scale. The system combines a distinctive geometric symbol with an elegant serif wordmark, supported by default, dark, and tinted icon variants. The icon was developed to remain clear and recognizable at small home-screen sizes, with practical testing across 40pt display, notification badges, App Store presentation, and multiple size applications. The visual direction uses warm neutrals, deep burgundy, and restrained typography to create a calm, sophisticated, and timeless digital identity.
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Cover image for Exploring letterforms as visual identities
Exploring letterforms as visual identities through a collection of bold and distinctive logo concepts. Each design focuses on transforming a simple letter into a memorable brand mark by experimenting with shape, movement, balance, negative space, and visual depth. From clean geometric forms to colorful dimensional compositions, every concept explores a different creative direction while keeping the identity recognizable and versatile. The goal of this exploration is to show how typography and individual letterforms can evolve beyond simple characters into strong visual symbols that work across brand identities, digital experiences, packaging, and other creative applications.
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Brand Designer(49)
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