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Most ecommerce brands waste budget running all 3 platforms the same way. Here's the truth: Google closes. Meta convinces. TikTok discovers. They're not competitors — they're a funnel. Google Ads = capture demand that already exists. If someone's searching "buy X" — you need to be there. High intent, lower funnel, fastest path to purchase. Meta Ads = create demand before it exists. Nobody woke up searching for your product. Meta makes them stop, feel something, and click anyway. Creative is the algorithm. TikTok Ads = discover demand before it becomes demand. Native content, hooks, entertainment-first. TikTok Shop is changing the game for impulse buys. The mistake? Running Google-style creative on Meta. Or expecting TikTok to convert like Search. Each platform has its own psychology. Match the message to the medium. I run full-funnel paid media setups for ecommerce, SAAS B2B brands — Google + Meta strategy, tracking, and creative direction that actually converts. Working on a paid ads strategy for 2026? Drop a comment or DM me.
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