I worked on managing digital

I worked on managing digital marketing campaigns while building clear, easy-to-understand dashboards to track performance and improve decision-making. The focus was not just on running campaigns, but on understanding what’s working and continuously optimizing results. My Tech Stack

Marketing Platforms: Facebook Ads Manager, Instagram, TikTok Ads

Analytics: Google Analytics, Meta Insights, platform analytics tools

Dashboard & Reporting: Google Sheets, Looker Studio (Google Data Studio)

Data Handling: Excel, CSV data analysis

Design Tools: Canva, Figma (for ad creatives)

Automation: Zapier (for workflow automation if needed)

Tracking: UTM parameters, conversion tracking setup