Imperial Knots: Handcrafted Luxury
Dravya Bansal
Imperial Knots: Handcrafted Luxury
A strategic, long-term partnership transforming a heritage manufacturer into a global D2C lifestyle brand.
Client: Imperial Knots
Location: India (Global Export Focus)
Year: 2023
Service: Digital Partner (Retainer)
Shopify 2.0
Product Options: Multi-Currency
Imperial Knots: Handcrafted Luxury
A rug is the soul of a room—it offers warmth, texture, and acoustic comfort. But how do you convey the softness of New Zealand wool or the sheen of bamboo silk through a cold glass screen? For Imperial Knots, our mission was to bridge this “Sensory Gap.” Over our long-term partnership, we haven’t just built a website; we’ve crafted a digital showroom that allows interior designers in New York and homeowners in London to “feel” the craftsmanship before they buy.
Selected Package: Cora Shopify Booster
Key Challenges
01
The
Selling high-value, tactile products online is difficult. Users hesitated because they couldn't feel the texture or verify the color accuracy.
02
The Customization Maze
As a manufacturer, they offer bespoke sizes and colors. Managing these infinite variations via email was slow and error-prone.
03
Export Anxiety
International buyers often worry about shipping costs, duties, and returns for heavy items like rugs.
Our Solution
/ 01
Tactile Visual Design
We implemented "Deep Zoom" functionality and video textures to simulate the physical experience of touching the rug.
/ 02
Digital Customization Suite
We built a "Customize Your Rug" flow that allows users to pick sizes and colors instantly, bridging the gap between bespoke manufacturing and e-commerce convenience.
/ 03
Global Trust Infrastructure
Integrated clear, localized currency displays and transparent shipping policies to reassure international buyers at checkout.
How We Solved Their Problem
A 5-Step Execution Plan That Transformed Chaos into Bookings
01
The Sensory Audit
We started by analyzing the physical product—textures, knots, and sheens—to define a "Digital Texture Strategy" that ensures the screen experience matches the physical luxury.
02
UX & Architecture Design
Mapped out the "Shop the Room" user flows and the complex logic required for the "Custom Rug Configurator," ensuring simple frontend interactions for complex backend variables.
03
Bespoke Development (The Engine)
Engineered the custom Shopify 2.0 theme with "Deep Zoom" capabilities and built the dynamic pricing engine that handles bespoke size calculations instantly.
04
Global Logistics Integration
Integrated automated shipping calculators and multi-currency checkouts (USD, GBP, EUR) to remove "Export Anxiety" for international buyers at the final hurdle.
05
The Growth Retainer (Ongoing)
Post-launch, we shifted to a "Growth Partner" role, continuously A/B testing landing pages and optimizing the mobile funnel to scale Global Average Order Value (AOV).
Final Deliverables
A conversion-first execution stack designed to compound performance, trust, and repeat revenue.
01 Delivered
Luxury Shopify Plus Store
A high-performance, design-led storefront optimized for visual storytelling.
Outcome-ready implementation
02 Delivered
Custom Rug Configurator
A specialized tool for handling bespoke size/color requests.
Outcome-ready implementation
03 Delivered
Lifestyle Content Strategy
"Shop the Look" modules that increase Average Order Value (AOV).
Outcome-ready implementation
04 Delivered
Ongoing Conversion Optimization
As a long-term partner, we continuously A/B test layouts to improve global sales performance.
Outcome-ready implementation
Struggling from the Same problems
We are currently available for new projects. Let’s turn your idea into a digital reality.
Currently replying within 2 hours
Images:
Like this project
Posted Apr 30, 2026
Transforming Imperial Knots into a global D2C lifestyle brand through a luxurious digital showroom.
Likes
0
Views
0
