Freelancers using IBM Watson in Dallas
Freelancers using IBM Watson in Dallas
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Desmond Manuel
Dallas, USA
Marketing strategy, engineered for growth.
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Marketing strategy, engineered for growth.
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Niche Start-Up Adoption Tactics
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Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch. Action: Led a cross-brand paid search audit, presented optimization strategy to stakeholders, and personally implemented approved campaign restructures and launch campaigns across search platforms. Results: Increased sales by 26% across all channels, including retail media, and drove $378K in first-month revenue for the new product launch.
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Invigorating the Financial Consumer
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Launching A Local Niche Wellness Brand
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IBM Watson
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