Ecommerce copywriter, social media marketer, UX copywriter
Ecommerce copywriter, social media marketer, UX copywriter
Marketing strategy, engineered for growth.
Marketing strategy, engineered for growth.
Problem: Multiple brands had fragmented paid search strategies, limiting performance as the business prepared for a major product launch.
Action: Led a cross-brand paid search audit, presented optimization strategy to stakeholders, and personally implemented approved campaign restructures and launch campaigns across search platforms.
Results: Increased sales by 26% across all channels, including retail media, and drove $378K in first-month revenue for the new product launch.
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Enhance automation and creativity with generative AI develop
Enhance automation and creativity with generative AI develop
Designed & developed an eCommerce website for Wearable Healing Arts — a fashion and homeware boutique inspired by Dr. Helen Kagan’s fine art and healing-through-color concept.
Built a product-forward storefront with clean collections, smooth navigation, and a mobile-first experience optimized for engagement and sales.
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Designed & developed JRL BD Process’s website—clean legal-service UX, clear service messaging, mobile-first build, and optimized for speed & inquiries.
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20+ Years Site Management | Volusion Specializing
Client wanted a simple, "no frills" email campaign to send to customers. Added links directly to the products and pages.
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Aevora Health is a modern luxury wellness and preventative care website concept designed in Framer. The project focuses on a dark, high-end visual style with strong imagery, clean typography, and clear sections for preventative care, performance optimization, longevity, and membership. The goal was to create a polished, premium digital experience that feels both clinical and aspirational, while guiding users toward a private membership consultation.
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Email & Marketing Strategy Expert with 12+ Years Experience
Email & Marketing Strategy Expert with 12+ Years Experience
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