The market looks clean, calm, and cluttered — everyone’s selling balance, mindfulness, and magnesium.
But I don’t start with the moodboard.
I look at the data.
I pulled 67 trending TikTok videos from the last 3 months across: wellness, longevity, beauty, and health.
Together: 75.7M views, 7.3M likes, 99.8K comments.
Then I sorted the comments by depth of conversation and engagement.
From that, I’d build VitaSync.
Personalized vitamins that sync with mood, sleep, and daily rhythm.
Not just “feel better” — feel understood.
Because the next era of wellness isn’t aesthetic — it’s adaptive.
The point:
Don’t start with trends.
Start with signals.
Signals → Design → Product.
Curious how this could shape your next brand? Let’s talk. 
