Scott, founder of Glenwood Primary Care and Geriatrics, came to me looking for stock photos for his new website. I proposed building an image library for his brand instead, guided by a clear visual guide based on his patients, his logo and the local landscape. The result was 20 images made with AI, art direction and hand retouching, plus home page mockups on desktop and phone to help him choose the hero.
If you were Scott, would you have gone with stock photos or a custom image library?
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Ten years ago, generative brand tools required a developer and a real budget. Most designers could think these systems but hardly build them.
Turns out, that changed. I recently designed a brand identity system that needed a way to unify speaker portraits from completely different sources.
So with Claude (https://www.linkedin.com/company/claude/) as my partner in crime, I built Stippl, a browser-based tool that converts any portrait into a stippled illustration. It removes the background automatically and renders everything in dots, producing a consistent treatment every time. Brand assets, ready to use for everyone.
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It's been a lot of time since I posted something here, but I come with a masterpiece. I have been working in a lot of projects that hopefully They will see the light soon. I willl be sharing them here.
Here are some AI generated images that I've done for GAA Design Studio to use them as brand assets for client projects.
There are just 23 great images out of the last +4500 images that I have generated.
I made them by using Midjourney + Flora.
I think I have already mastered my AI workflow.
What do you think?
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Catching the viewer’s attention within the first 3 seconds is vital. Lately, I’ve been obsessed with designing interactive ‘Hero’ sections that hook the viewer from the very first scroll.
Here’s the latest thing I’ve created in Framer. (https://www.framer.com/community/marketplace/components/interactive-hero/)
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