The Rootsman — Farewell Tour Latin America 2026

OVERVIEW

A visual campaign for the farewell Latin America tour of The Rootsman — the British dub pioneer known for blending reggae with Arabic and North African sounds into something entirely his own. Three dates in Mexico, one in Colombia. After this tour, he retires.

The campaign was commissioned by Orisha in Session. The brief was open: capture the essence of his music visually. The result is built around a cobra rising from a wicker basket, a lit candle and a Persian rug — ritual, hypnosis, and the feeling that something ancient is about to end.

THE PROCESS

The starting point was the general tour image — two cobras rising together from the same basket, facing each other. The dual serpent captures the tension between the two musical worlds The Rootsman inhabits: dub and the Arabic tradition. The dark palette, the candlelight, the worn texture of the rug — everything points to ceremony and finality.

From that main piece, the campaign expanded into city-specific versions: a full-colour cobra for Colombia, a darker monochromatic version for Mexico City, and a tour dates announcement piece that lays out the full itinerary. Each version adapts the central image to its context while keeping the visual identity intact across all formats.

DELIVERABLES

Main tour illustration (double cobra) · Colombia poster · Print poster edition · Mexico City poster (Dubplate Session) · Tour dates announcement · Stories (animated) · Social media adaptations