Takuya Nakamura & Victor Rice

OVERVIEW

Orisha in Session — the Mexico-based promoter behind the Congo Natty Latin America tour — came back with a new challenge: a visual campaign for the Mexico City debut of Takuya Nakamura, the Japanese jazz and dub trumpeter, alongside Victor Rice, the legendary USA/Brazil-based producer, bassist and analogue tape machine specialist. The brief was specific: illustrated portraits of both artists, electric colors, and an aesthetic that felt vintage but hit like something current. The result is a campaign built around halftone portraiture, worn paper texture and a red-green split that references both the Mexican flag and the visual language of reggae and dub culture.

Each portrait was built from photo reference — converted into a high-contrast engraving-style illustration with halftone grain and chromatic aberration that gives the figures that slightly out-of-register quality you find in old concert posters. The color split — red on Nakamura's side, green on Rice's — runs through every piece in the campaign and acts as the visual thread that connects all formats. The campaign was designed bilingual from the start, with Spanish and English versions of every piece to reach both the local Mexican audience and the international circuit.

Each portrait was built from photo reference — converted into a high-contrast engraving-style illustration with halftone grain and chromatic aberration that gives the figures that slightly out-of-register quality you find in old concert posters. The color split — red on Nakamura's side, green on Rice's — runs through every piece in the campaign and acts as the visual thread that connects all formats. The campaign was designed bilingual from the start, with Spanish and English versions of every piece to reach both the local Mexican audience and the international circuit.

DELIVERABLES

Individual artist posters (ES/EN) · Nakamura Japan flag version · Instrument artwork — trumpet / mixing board · Double bill poster (ES/EN) · Victor Rice standalone poster · Event closing piece · Social media adaptations (1080×1350) · Stories video content