some autumn memories from APOSTROPHE (https://apostrophe.world) , delighted to be featuring DANA (https://www.instagram.com/dan.a.ilinca/) in the AUTUMN MEMORIES series 🍂
Creative Direction and Photographed by me 🤎
Some very early work in progress here...I am thrilled to announce the creative partnership between APOSTROPHE (https://www.instagram.com/apostrophe.world/) and The Doe (https://www.instagram.com/0.the_doe.0/), coming 2026. Here is a tiny little sneak peak and I can't wait to share more about this soon!!!
If you are or you know any independent music artists, crafters looking for a creative partner, we would love to listen your story and have a chat!!!! els@apostrophe.world (mailto:els@apostrophe.world)
GaiaScore is an ESG and sustainability reporting platform designed to help businesses measure, manage, and improve their environmental, social, and governance performance through a unified scoring system, AI-powered insights, and reporting tools.
As the Product Designer and Webflow Developer, I worked across both the core platform experience and the public-facing website, helping shape how users discover, understand, and interact with the product from first visit to ESG assessment.
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Love and design share one truth: both are acts of patience and intention.
A Story of Love is a personal project I built in Webflow (https://www.linkedin.com/feed/#) for the #shareyourwork Hackathon, a digital love letter to my wife, told through storytelling, motion, and emotion.
Website Link: https://a-story-of-love.webflow.io/
It’s a reminder that creativity can capture feelings, not just pixels.
AI strategy, automation & digital solutions consultant
New to Contra
AI strategy, automation & digital solutions consultant
Phrenos.ai (http://Phrenos.ai) - Premium AI Consultancy Website
Designed and developed a premium website for an independent AI consultancy, combining a distinctive visual identity with clear service positioning and a sophisticated user experience.
The site translates complex AI, data and automation services into a clear, credible digital presence while maintaining a strong editorial aesthetic across desktop and mobile.
My role:
Website strategy · UX/UI design · Front-end development · Responsive design · Brand implementation · Content structure · Visual direction · Deployment
Key features:
• Custom responsive website
• Distinctive luxury visual identity
• Clear consultancy and service architecture
• Strong conversion-led calls to action
• Editorial typography and layout
• Mobile optimisation
• Interactive visual elements
• Deployment and launch
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The Hospitality Nerd — Custom Website Design & Development
Designed and developed a distinctive, responsive website for a hospitality analytics and automation brand.
The site was built to communicate a complex B2B proposition clearly while giving the brand a strong, memorable visual identity. The experience combines bold typography, interactive data-led visuals, clear conversion paths and responsive layouts across desktop and mobile.
My role:
Website strategy · UX/UI design · Front-end development · Responsive design · Brand implementation · Content structure · Interactive elements · Deployment
Key features:
• Custom responsive design
• Data-led interactive visuals
• Clear service and product architecture
• Conversion-focused calls to action
• Modern animations and interactions
• Mobile optimisation
• Custom brand styling
• Deployment and launch