The time has come to push the (publish) button…
On my portfolio website.
It’s been a long time coming, but I finally have a space I can call my own to flaunt my work.
And when I say “my own”, I truly mean that. In the end it looks pretty much how I want it too. I bent, broke or ignored some design rules and guidelines here and there along the way. All in the name of “cause I like it!”.
I usually subscribe to the “Less is More” way of doing things. Not this time, though… Not this time. 🙃
This time around I wanted to have fun with it. I threw everything at it but the kitchen sink. Overall, my goal with this portfolio website was to showcase what can be done (by myself), not necessarily what should be done. And I’m willing to die on that hill.
That being said, I’m curios still to learn every opinion or thought this website will spark. So please do let me know the good, the bad and everything in between.
Thank you to everyone who helped along the way!
One of my recent projects was creating a sunny, retro beach-inspired brand identity for Bayside Burger Co., a new beachside, casual, fun burger restaurant in Abu Dhabi.
They are currently working on launching the restaurant in a few weeks, and I am super excited to see the final look in real life. What do you think? Would you eat here?
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Chick11 is a Lebanese chicken fast-food restaurant striving to stand out by positioning itself as a premium quality option in the market. They aim for a fun and premium design that avoids clichés like cartoon chicken characters. I chose a premium dark red color palette complemented by white and yellow to give a "chick" feeling to it, alongside more playful reds and greens. The overall branding is supported by a simple logo, premium colors, lively illustrations, and a chicken footprint pattern.
What do you think? Would you order from here?
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This year, I learned a lot through my branding project, which featured many great restaurants. I want to share one of my other favorite, Artigiano, an Italian-inspired trattoria with an Italian artisanal, homemade feel brought to Abu Dhabi.
What do you think?