Freelancers using Adobe Photoshop in CharlotteFreelancers using Adobe Photoshop in Charlotte
Experienced Brand and Graphic Designer
5.0
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Experienced Brand and Graphic Designer
Digital Product Designer & Visual Brand Creator
New to Contra
Digital Product Designer & Visual Brand Creator
Cover image for As a licensed cosmetologist, I
As a licensed cosmetologist, I noticed a huge gap in the digital product market: plenty of hair planners look pretty, but very few are built with the actual professional expertise a real hair journey requires. I designed the "Ready for Locs" Comprehensive Digital Planner and Guide to bridge that gap. This project isn't just about clean layouts—it’s a look at how I took deep, professional hair education and turned it into a premium, interactive digital product that is built to sell on Etsy and Pinterest. 🔻Design & UX Breakdown 🔹Phase-Driven Architecture: To keep readers from feeling overwhelmed, I mapped out dense hair care data into a clean, 4-phase milestone framework. Technical prep comes first, followed by lifestyle and maintenance. 🔹Built to Be Used: I added minimalist "My Notes" sections to turn a static guide into a functional planner. The entire grid uses a persistent layout system so it feels seamless as you flip through it. 🔹Interactive Mobile UX: A digital guide has to work beautifully on a phone. I built a clickable Table of Contents with responsive tap targets, so users can jump instantly to any section with a single tap. 🔻Marketing & Getting it Market-Ready Design doesn't end when the PDF is exported. To make sure this product actually converts, I built an end-to-end launch asset system: 🔹Etsy & Pinterest SEO: I handled the keyword research and metadata architecture behind the scenes, ensuring the listing gets discovered by the right audience looking for natural hair guides. 🔹Visual Feed Disruptors: Marketplace feeds are noisy. I used a Warm Minimalist aesthetic and high-end typography to establish instant authority and stop the scroll. 🔹Faceless Content Framework: Because you don't need to be on camera to make an impact, I designed a system of aesthetic Pinterest pins and short-form video templates. By using gorgeous flat-lays, micro-B-roll, and clean text overlays, the visual assets drive organic traffic effortlessly.
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Cover image for My Vision ✨
My Vision ✨ True design is more than just a clean layout; it is a visual language that communicates identity, culture, and purpose. This collection specializes in a "Warm Minimalist" and Editorial aesthetic, blending high-contrast elements with tactile textures and heritage-inspired, symbolic themes to build premium, high-resolution digital assets. By focusing entirely on the technical and artistic execution behind the scenes, the work speaks clearly, elegantly, and directly to the target audience. ✔️Case Study Breakdown: 📌High-Contrast & Heritage-Inspired Themes: A curated presentation displaying how striking visual contrast captures immediate attention while weaving in deep, symbolic cultural elements to ground modern design in timeless history. 📌Tactile Textures: Detailed close-ups demonstrating the integration of subtle, rich textures that remove the flat feel of digital art, making digital wall art and journals feel tangibly high-end and premium. 📌Clean, Editorial Layouts: A showcase of structured, uncluttered, and balanced asymmetrical spacing inspired by high-fashion magazines and galleries, proving the designs are both deeply expressive and commercially viable. 📌Gothic Typography: A breakdown of the architectural text structures and bold Gothic font choices that elevate standard graphic layouts into curated, sophisticated pieces of artistry. My Strategy✨ This project demonstrates how advanced multi-modal prompting workflows, precise technical asset scaling, and an optimized creative process seamlessly meet rigid, print-ready engineering standards. Built to operate effectively for independent production roles, agencies, and clients, it proves that meticulous visual artistry can be delivered to exact technical specifications for everyday spaces, workflows, or structured prompt libraries.
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Cover image for This Premium Digital Product Design
This Premium Digital Product Design & Multi-Page Canva Template was such a satisfying creation, especially since I am a Licensed Cosmetologist that specializes in Natural Hair & Locs. My passion for the beauty industry and helping beauty professionals elevate in their businesses is my ULTIMATE goal.😊 🔹 The Instant Beauty Ebook Creator is a plug-and-play Canva template designed specifically for beauty professionals and educators who want to share their knowledge without spending hours wrestling with design layouts. I built this deck to bridge the gap between high-end editorial aesthetics and practical, informative beauty guides. 🔹 When designing templates, my goal is always to make sure the back-end setup is as clean as the final visual. I didn't just throw placeholder boxes on a page; I built this with a real user's editing workflow in mind: ✔️Real-World Layouts: I mapped out a cohesive page flow designed to handle dense informational text—like step-by-step styling procedures, aftercare instructions, and client policies—keeping everything beautifully organized and easy to read. ✔️Built to Be User-Friendly: I optimized the typography hierarchy and text frames specifically for Canva’s interface. This means when a client drops in their own text or swaps a photo, the layout stays balanced and doesn't completely break apart. ✔️Print & Digital Ready: Margins and spacing were carefully measured so the final export looks incredibly polished, whether it’s sent as a digital PDF or printed out as a physical booklet for a salon floor. 📌The Deliverable: A fully customizable, multi-page master Canva template link featuring matching cover options, structured content pages, and neat resource guides. Tools Used: Canva, Digital Asset Prep. Project Focus: Digital Product Design, Document Layout, Typography & Spacing.
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Designer, Illustrator, Lettering Artist
Designer, Illustrator, Lettering Artist
EIC @ HALOSCOPE. Creative director across fashion + beauty.
EIC @ HALOSCOPE. Creative director across fashion + beauty.
UX/UI & Brand Designer for SaaS
New to Contra
UX/UI & Brand Designer for SaaS
Academic Editor & Publication Strategist (PhD)
New to Contra
Academic Editor & Publication Strategist (PhD)