I make founder brands premium, trusted & story-led
I make founder brands premium, trusted & story-led
*Humanizing an AI Kid's Coffee Brand*
For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.
Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.
This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.
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Website strategist for Marketing VPs leading a B2B rebrand
Website strategist for Marketing VPs leading a B2B rebrand
Certificate Webflow Partner | Webflow Developer
Certificate Webflow Partner | Webflow Developer
Crafting digital products from scratch @Afillix
- $50k+
- Earned
- 9x
- Hired
- 5.0
- Rating
- 39
- Followers
Crafting digital products from scratch @Afillix
Art Director and Brand Identity Designer
- $5k+
- Earned
- 11x
- Hired
- 5.0
- Rating
- 123
- Followers
Art Director and Brand Identity Designer
Design Partner for B2B Companies
Design Partner for B2B Companies
Designing and building modern web products end-to-end
Designing and building modern web products end-to-end
UX/UI Designer & WordPress Developer
- 5.0
- Rating
- 127
- Followers
UX/UI Designer & WordPress Developer
