Dashform: Helping teams create campaign assets with AI

About Dashform is an AI-powered SaaS platform for creating professional design assets for social media, advertising and print. The product is aimed at marketers, freelancers and smaller teams that need to produce visual content regularly but do not necessarily have a designer available for every task. The concept was already designed when we joined the project. Our responsibility was turning those designs into a working SaaS MVP and building the technical infrastructure behind the product.

The Challenge The main challenge with Dashform was not simply connecting the product to an AI model. The platform needed to combine image generation, content generation, user accounts, billing and different generation workflows while keeping the experience straightforward for people who may have little or no experience working with AI tools. The designs for the product were already in place when we joined, so our role was focused on taking that concept and turning it into a functional MVP. That meant deciding how the different services should work together behind the scenes and building an architecture that could support the product beyond an initial prototype.

The Solution We developed the application and backend infrastructure needed to turn the existing designs into a working SaaS product.

Gemini and ChatGPT were integrated into the generation workflow to support prompt optimization, advertising copy and the generation of creative content. The complexity of those services stays behind the interface, while users work through a much simpler flow based on the type of asset they want to create.

We also implemented the user account, subscription and payment infrastructure, including Stripe integration for plan management and billing. The MVP brought those separate parts together into one working product that the Dashform team could start using to validate the concept and continue developing.