Projects using Adobe Photoshop in CaviteProjects using Adobe Photoshop in CaviteA full website redesign I completed for a founder coach & self-leadership speaker.
When we began, she already had an existing website, but it was quite messy and wasn’t fully reflecting the depth of her expertise or guiding her audience through a clear, intentional journey.
So we changed that.
We transformed her site into a strategic, conversion-focused platform that now matches her elevated brand. This included refining her messaging, aligning everything with her new positioning, elevating the design to feel clean, premium, and intentional, and restructuring the page flow to guide visitors from curiosity to trust to action.
Every section now has purpose from establishing authority and showcasing her story, to clearly presenting her offers in a way that connects and converts.
The result is a cohesive online presence that reflects the level she is working at, strengthens credibility, and supports her growth online.
This is what happens when strategy and design come together This project showcases my creative process as a multidisciplinary visual artist, combining traditional acrylic painting with digital illustration and graphic design. The video highlights my workspace, workflow, and the tools I use to transform ideas into meaningful visual experiences.
My expertise includes concept development, digital illustration, branding, and original artwork. Whether creating custom illustrations, visual identities, or fine art, I focus on delivering designs that are both visually compelling and purpose-driven.
This portfolio reflects my commitment to creativity, craftsmanship, and attention to detail in every project. Caffeine-free coffee holiday campaign
Project Overview
A holiday marketing material for Nummy Creations (a caffein-free coffee alternative), focused on providing a premium seasonal experience across website banners, meta reels, and email promos. The concept of the campaign is to have a warmth festive and calming visual identity while driving holiday sales and conversion during the biggest season of the year.
The Goal
The Nummy’s goal was set the holiday right with a “Habit break” campaign to announce a month full of promos! The challenge was increase seasonal sales and product visibility through premium, warm, and comforting holiday visuals.
The "Holiday calm" idea
Instead of loud holiday graphics with a bunch of coffee beans, the campaign used cozy product-focused images, warm mug imagery, festive accent, soft lighting, and highlighted the holiday box. The idea is to shy away from the typical coffee campaigns and focus on the product and it’s benefits. (I mean, who likes sugar spikes) 
