Social Media & Content Strategy for a Fine Jewelry Brand
Juliana Carisle
The speaker, Mincy, is a partner at A Gilded Leaf (AGL), a fine jewelry company based in New York. Mincy reached out to Julia for marketing support right before AGL was ready to relaunch its website. AGL needed support with content management and social media marketing.
Julia has really stepped up and taken a huge part in our marketing initiatives, providing guidance on strategy and guidance on what really works, what does not work, where do we need to reallocate our spend. She's been such an integral part of our successful website launch and really being able to help us with increasing social media followers and just content in general."
Mincy, Partner at A Gilded Leaf
A Gilded Leaf is a fine jewelry company based in New York specializing in minimalist engagement rings, wedding bands, and everyday fine jewelry. Their pieces are handcrafted, made-to-order, and designed to be accessible with a strong emphasis on sustainability and inclusivity.
AGL was preparing to relaunch their website and needed a marketing partner who could step in quickly. Their social media pages had little presence, content was inconsistent, and they needed someone who could own the entire content and social media function not just execute, but also guide strategy.
I came on board right before the website relaunch and took ownership of AGL's social media and content marketing. Here's what that looked like:
Social Media Strategy & Management Built their social media presence from the ground up developed a content calendar, created a consistent posting cadence, and grew their follower base through organic engagement.
Graphic Design & Video Content Designed social media graphics, stories, and video content that matched AGL's minimalist, elevated brand aesthetic.
Blog Writing & Website Copy Wrote blog posts for their editorial section and supported website copy to align with the relaunch.
Marketing Strategy & Budget Guidance Provided ongoing strategic direction identifying what was working, what wasn't, and advising on where to reallocate marketing spend for better results.
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Posted Feb 11, 2026
Built the social media presence and supported the website relaunch for a New York-based fine jewelry company.
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Feb 11, 2023 - Aug 11, 2023
