Freelance Creative Writers in Cape TownFreelance Creative Writers in Cape Town
ProjectsPeople
Nimi Pretorius's avatar
Nimi Pretorius
Cape Town, South Africa
Building brands people feel something for
$1k+
Earned
5
Followers
Building brands people feel something for
Cover image for SOUTH AFRICAN AIRWAYS A catalyst for
SOUTH AFRICAN AIRWAYS A catalyst for African growth: the SAA corporate identity guide Strategic planning, creative direction and copywriting for the corporate identity guide of a national airline and a national symbol. THE STORY There are brands that carry weight in the literal sense. And then there are brands that carry weight in every other sense. South African Airways is both. As the national carrier of South Africa and one of the continent's longest-running airlines, SAA represents something beyond its routes and its fleet. It represents a country, a continent, an idea of what Africa is becoming and what it deserves to be. When I took this brief I understood that the stakes were not just creative. They were cultural. The CI guide I developed for SAA had to hold all of that without buckling under it. It needed to give every person who touched the brand, from cabin crew to marketing managers to external agencies across the world, a clear and inspiring sense of what SAA stood for and how that should show up in everything they did. The platform we built was "A Catalyst for African Growth." Vibrant, cosmopolitan, contemporary. A carrier that didn't just fly people to destinations but believed in the destinations themselves. The guide covered brand assets, tone of voice, photographic style, colour, typography and the full brand narrative. Every word was written to inspire as much as to instruct. The simplest line in the whole document took the longest to write. It always does. WHAT IT TAUGHT ME That the most important reader of a brand guide is not the designer. It's the person who has never thought about brand before and needs to understand, in plain and beautiful language, why any of this matters at all.
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205
Cover image for NETFLIX Writing for Netflix: on what
NETFLIX Writing for Netflix: on what happens when advertising discipline meets global storytelling One liner Scriptwriting and creative collaboration with a global creative team for a Netflix production. THE STORY Some projects you can't say much about. This is one of them. What I can tell you is that I was invited to collaborate with Netflix's global creative team on a scriptwriting project, working alongside writers and producers from across the world. It was one of those experiences that quietly shifts something in the way you think. About pace. About precision. About the specific weight of a word in a script versus a word in an ad. About what it means to write for an audience of millions who have chosen, in a world of infinite distraction, to give you their full attention. I brought to that room everything I had learned from 20 years of writing for brands: clarity of intent, economy of language, and an instinct for the emotional truth inside a brief. The discipline of advertising, where every word costs money and every second counts, turns out to be surprisingly good training for everything else. I took home something I hadn't expected: a renewed belief in simplicity. That the hardest thing in any medium is to say exactly what you mean and nothing more. And that when you get it right it feels not like an achievement but like an inevitability. Which is of course exactly how the best work always feels. WHAT IT TAUGHT ME That good writing is good writing, whatever the medium. And that the perspective you bring to a room matters as much as the skill you bring to the page.
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204
Cover image for SIRKEL Closing the loop: brand strategy,
SIRKEL Closing the loop: brand strategy, creative direction and copywriting for a global investment venture Brand strategy, naming, creative direction, visual identity, website and copywriting for Sirkel Ventures, an investment business working across renewable energy, mining and global markets. THE STORY Sirkel was built around a simple idea: seemingly separate opportunities are often part of something much bigger. The business works across industries, markets and geographies, connecting capital, expertise and opportunity. I wanted the brand to make those connections visible. That led naturally to the idea of the circle, and to Sirkel. From there, I built the visual and verbal world around movement, connection and impact. Circles, ripples, loops and repeating forms became a way to show how one investment can create effects far beyond its starting point. The language followed the same thinking. “Bridging continents. Connecting innovators.” “Embracing diversity and creating opportunity.” “Join our Sirkel of change and impact.” The result was a bold, stripped-back identity that could move comfortably between mining, renewable energy and investment without belonging too obviously to any one of them. WHAT IT TAUGHT ME That a good brand idea can do more than hold a business together. It can help make sense of a business that operates across very different worlds. And that sometimes the simplest shape gives you the biggest world to build from.
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95
Cover image for ARNO KEMP The room behind the
ARNO KEMP The room behind the decision: brand strategy, creative direction and copywriting for an executive coach Brand strategy, positioning, creative direction, visual identity and copywriting for executive coach Arno Kemp. THE STORY Leadership gets lonelier the more senior you become. By the time someone reaches the top of an organisation, they’re usually very good at looking like they know what they’re doing. But behind the decisions, the meetings and the performance, there’s another conversation happening. The one about whether the role still fits. What comes next. And the things you can’t necessarily say to anyone else in the room. That was the territory I wanted to build Arno Kemp’s brand around. I kept coming back to the space before the visible decision. The thinking, doubt and uncomfortable honesty that happens privately, before a leader walks back into the room. That led to the central idea: “The room behind the decision.” From there I built a visual and verbal world that felt intelligent, quiet and assured. Less like traditional executive coaching and more like a private conversation between two people who understand the stakes. The writing followed the same principle. The role used to fit. This isn’t confusion. It’s consequence. What leaders stop saying out loud. You’re still performing. That’s not the same as fitting. The idea carried through the identity, presentation material, social content and wider brand system. WHAT IT TAUGHT ME That the most interesting thing about a service isn’t always what happens in it. Sometimes it’s the moment that makes someone realise they need it. And that when you’re speaking to accomplished people, you don’t need to tell them how to lead. You need to show them that you understand what leadership feels like.
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65
Creative Writer(2)
Brett Bailey's avatar
Brett Bailey
Cape Town, South Africa
Wordsmith, content writer and editor
Wordsmith, content writer and editor
Cover image for AUTUMN HARVEST
AUTUMN HARVEST
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28
Cover image for THE TASTE OF TIME
THE TASTE OF TIME
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21
Cover image for GARDENS OF EARTHLY DELIGHT
GARDENS OF EARTHLY DELIGHT
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16
Cover image for TALKING HEADS
TALKING HEADS
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9
Creative Writer(2)
Caroline Röhrbeck 's avatar
Caroline Röhrbeck
Cape Town, South Africa
Crafting compelling copy that captivates audiences
Crafting compelling copy that captivates audiences
Cover image for Cover Letter for John Smith
Cover Letter for John Smith
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5
Cover image for Creative Writing for a Poetry Company
Creative Writing for a Poetry Company
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5
Cover image for Business Logo Design for Kathleen
Business Logo Design for Kathleen
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4
Cover image for Copywriting Services for Clearify Skin Care
Copywriting Services for Clearify Skin Care
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5
Creative Writer(4)
Christoff Aucamp's avatar
Christoff Aucamp
Cape Town, South Africa
Writer & content creator blending satire, history, headlines
Writer & content creator blending satire, history, headlines
Cover image for Rand Collapsing
Rand Collapsing
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3
Cover image for The Hidden Influence of the Milner Group
The Hidden Influence of the Milner Group
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7
Cover image for The Battle for Goma: M23 Rebels and Rwanda's Role
The Battle for Goma: M23 Rebels and Rwanda's Role
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5
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Creative Writer(1)
Boitshepo Malope's avatar
Boitshepo Malope
Cape Town, South Africa
Building AI scripts & Python tools for founders & creators
New to Contra
Building AI scripts & Python tools for founders & creators
Cover image for Architecting a multi-layered sci-fi/fantasy universe
Architecting a multi-layered sci-fi/fantasy universe from the ground up. This involves developing complex internal logic, cultural histories, and narrative arcs. Focused on maintaining technical consistency within a fictional system.
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45
Cover image for I created a short sophisticated
I created a short sophisticated profile portfolio for a client and the requirements were met.
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28
Cover image for Developing a serialized animated narrative
Developing a serialized animated narrative for YouTube. I handle character profiles, episodic scripting, and utilize AI tools to streamline the storyboard and voice-acting workflow. Focused on audience engagement and consistent character voice.
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48
Cover image for This is a Virtual Gallery
This is a Virtual Gallery that I am currently working on, it is a curated mixture of aesthetic images that fit whatever mood there is. It (https://is.It) is a way of me expressing my love for images/photography and the beauty of the world and the artistic world.
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61
Creative Writer(1)
Han Lahav's avatar
Han Lahav
Cape Town, South Africa
Multiskilled and Creative Assistant
Multiskilled and Creative Assistant
Cover image for Content creator for Business Development and Engagement
Content creator for Business Development and Engagement
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19
Cover image for Anything business administration
Anything business administration
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17
Cover image for ECommerce and Social Media Manager
ECommerce and Social Media Manager
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21
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Creative Writer(1)
Salem 's avatar
Salem
Cape Town, South Africa
Top-Rated Writer, Editor & Linguist with 100% JSS on Upwork
Top-Rated Writer, Editor & Linguist with 100% JSS on Upwork
Cover image for Creative Poetic Writing
Creative Poetic Writing
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16
Cover image for Stories and Other Creative Writing
Stories and Other Creative Writing
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17
Cover image for Article and Blog Writing Portfolio
Article and Blog Writing Portfolio
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26
Cover image for Creative Contributions: Ideation, Critique and Research
Creative Contributions: Ideation, Critique and Research
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8
Creative Writer(2)