A new real estate private equity firm needed a full brand identity. I named Crest Capital and built the brand around a family crest passed down through generations, which shaped everything from the logo and the tagline "For Generations" to the website (https://www.crestcapitalre.com) and investor decks. I was Crest's creative partner from its founding to ~$250M in assets under management, helping the firm establish an institutional presence.
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