Caroline Wosskow's Work | Contra
Work by Caroline Wosskow
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Caroline Wosskow
Branding specialist, copywriter, and designer on retainer
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Los Angeles, USA
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Los Angeles, USA
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A new real estate private equity firm needed a full brand identity. I named Crest Capital and built the brand around a family crest passed down through generations, which shaped everything from the logo and the tagline "For Generations" to the website (https://www.crestcapitalre.com) and investor decks. I was Crest's creative partner from its founding to ~$250M in assets under management, helping the firm establish an institutional presence.
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Investor decks designed to impress and written to persuade. Your team brings the numbers and the substance; I make it clear and beautiful, turning complex financials into a story that's easy to follow. Shown with sample content to protect client confidentiality.
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Humane Society International Vietnam needed a one-minute film to help reduce demand for rhino horn. I wrote and co-produced the PSA, which played on every Vietnam Airlines flight for four years.
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A 303-home community in the San Fernando Valley needed to share its plans with its future neighbors. For Regent Properties, I helped shape a warm, welcoming website (https://www.12755burbankblvd.com/) that introduces the project: I planned the structure, wrote the copy, and selected the imagery, then coordinated the external agency that built it.
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