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Cover image for 2025 was my first year dipping my toes into YouTube sponsors...
2025 was my first year dipping my toes into YouTube sponsorships, and my first client was Circle — a company that I've partnered with for the last 2+ years via Instagram/TikTok AND have hosted my own membership community on since 2022. This year, we worked on three videos together to share how I've used Circle to create an incredible membership community: 1. Why I chose Circle vs. Facebook Groups (https://www.youtube.com/watch?v=1355AtUOhP8&t=4s)2. How to increase engagement in a membership community (https://www.youtube.com/watch?v=KjuTOJ7yr74&t=243s)3. How I used Circle to grow my membership community (https://www.youtube.com/watch?v=0fdcq-yf1mE) We have weekly videos planned for YouTube in 2026 and are very excited to dip into more sponsored content there as well!
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Cover image for An executive with 20 years
An executive with 20 years in the junk removal industry reached out to me with a vision for something his sector had never had before. Robert G. Allen, MBA (https://www.linkedin.com/in/robertgallen/) had started with one truck in Phoenix. Two decades later, he could see a gap: independent junk removal operators had no dedicated professional community. No shared body of knowledge. No structured path toward higher standards. The industry had plenty of individual talent, but no central place where that talent could connect, learn from each other, and raise the bar together. Robert had a strong vision what this place should be. A professional alliance where operators could share best practices via live events and replays, access structured resources, and work toward excellence as a community. He had the vision and the domain knowledge. What Robert needed was a reliable designer proficient in Kajabi (https://kajabi.com/), delivering coaching platforms and integration solutions that work at scale. That is how the AIJRP project started. https://www.aijrp.com/ Over the next few posts, I will walk through how we built it: from the first call, through brand identity, a major community pivot, custom directory development, and a live launch with founding members. If you have ever wondered what it looks like working with a digital product practitioner on a project of this scope, this series is for you.
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