25+ Products Branded, Designed, Built, Shipped & Marketed
25+ Products Branded, Designed, Built, Shipped & Marketed
Expert UI/UX Design & Dev: WordPress, Framer, Webflow
Expert UI/UX Design & Dev: WordPress, Framer, Webflow
Boat Trips Club runs boat tours across several destinations, with operations spread across locations like Cancun and Cabo San Lucas. We took on the parts of the business customers never see but the business depends on: a slow website, a tangled Zoho CRM, broken tracking, and a fragmented multi-domain setup. The goal was a fast, measurable platform the business could grow on, fixed without taking the live operation offline.
The situation
Four problems, all live at once.
The website ran slow. CPU stayed pinned for over a month, with no caching and failing Core Web Vitals
A migration from older location domains into boattripsclub.com (http://boattripsclub.com) had left hundreds of broken internal links and long redirect chains
The Zoho CRM took nearly 20 seconds to load a single customer record
Tracking was incomplete. Paid ad spend could not be connected to actual bookings
Website performance
We diagnosed the slowdown as a CPU problem, not memory or workers, and the data showed it was chronic, not a one-off spike.
We installed and configured LiteSpeed Cache and Autoptimize: page, object, and browser caching, CSS and JS minification, and deferred render-blocking assets. The Core Web Vitals issues resolved and the site stabilized after weeks of strain.
Domain consolidation and SEO
The migration into a single domain had broken the site's internal linking. We mapped 11 URL redirects from the old location domains into boattripsclub.com (http://boattripsclub.com), fixed more than 350 broken internal links with WP-CLI search-replace across the full database, then cleaned the redirect chains caused by missing trailing slashes and wrong slugs. Every change was followed by a clean cache purge so the fixes held.
Zoho CRM engineering
The customer detail function in Zoho was taking 19.5 seconds to return one record. The cause was an N+1 query pattern: one API call per booking inside a loop, plus a referral lookup in the same loop. For a customer with 35 bookings, that was around 70 sequential API calls.
We rewrote it to batch the calls outside the loop. The result was 19.5 seconds down to 1.17 seconds, with identical output. We also fixed an HTML entity encoding bug in product names and a second function carrying the same N+1 problem.
Analytics and attribution
We implemented GA4 and Meta Pixel across the site and added GCLID and fbclid capture so every ad click can be traced to a booking. The key move was feeding booking revenue from Bokun and Zoho back into the ad platforms, so campaigns optimize for real return on ad spend, not clicks or form fills.
Strategy and roadmap
Beyond the fixes, we mapped where the business could go: a phased menu of services across customers, staff, operations, and marketing, then scoped a custom operating system to replace WordPress first, then Zoho, in stages. The guiding rule was simple, replace before adding. Every phase replaces something that exists today, so the live business never breaks.
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OVERVIEW
Yalla Haji is a verified Hajj and Umrah marketplace connecting Indian pilgrims with trusted tour operators, alongside prayer times, a live translator, Qibla direction, and other pilgrimage tools. Live on iOS, Android, and web.
PROJECT BRIEF
Planning Hajj or Umrah from India means navigating unverified agents, language barriers in Makkah and Madinah, and no single place for prayer times, guidance, and trusted bookings. Design a platform pilgrims can rely on for both trip planning and in-country support.
ROLE
Product Designer
METHODS
I designed two connected experiences: a pilgrim-facing app and a separate travel agent app for verified operators to manage their listings. On the pilgrim side, I designed a dashboard combining real-time prayer times by location, browsing and contacting verified agents, a Tawaf counter, Qibla compass, live Arabic-English translation, and an Islamic calendar with key dates. Every core screen was designed to work for a first-time pilgrim under stress, in an unfamiliar environment, with large touch targets and minimal steps for high-anxiety moments like emergency contacts and Qibla direction.
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67
OVERVIEW
ShaalaOS (SchoolOS) is an AI-native operating system for Indian schools, covering admissions, attendance, fees, academics, and government compliance (SATS, UDISE+, RTE, mid-day meal), built WhatsApp-first for parents and fully bilingual in English and Kannada.
PROJECT BRIEF
Indian schools run on paper registers, manual fee collection, and duplicate data entry across multiple government portals, while parents have no reliable channel for updates. Design a system where staff can do core tasks (attendance, payments, compliance exports) in under a minute, without asking parents to install anything.
ROLE
Product Designer & Builder
METHODS
I designed and am building ShaalaOS end to end. Attendance takes under 60 seconds to mark, with absences triggering automatic WhatsApp alerts to guardians in their own language, no parent app or login required. Fee collection generates a PDF receipt and sends it via WhatsApp the moment a payment is recorded.
AI is used carefully: a Digitize flow lets staff photograph a paper register and have it read automatically, but nothing becomes a real student record until a human confirms it, and a Teacher Copilot drafts lesson plans that a teacher must approve before they reach a parent.
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Web Developer & Designer
Web Designer & Developer | Shopify, WordPress, Webflow
Founder of Codetrappers, crafting high-performance WordPress
Founder of Codetrappers, crafting high-performance WordPress
Efficient Web & Brand Design for Your Success
Efficient Web & Brand Design for Your Success
Framer Expert & AI Full-Stack Developer | SaaS, Web Apps
- $25k+
- Earned
- 9x
- Hired
- 5.0
- Rating
- 103
- Followers
Framer Expert & AI Full-Stack Developer | SaaS, Web Apps
Digital Product & Web Designer
