Overview I led the redesign and optimization of MotorAxle.com, a high-traffic automobile blogging platform with hundreds of long-form articles on cars, bikes, maintenance, and industry insights. The project aimed to modernize the site’s design, improve user experience, and significantly enhance SEO performance and page speed to capture more organic traffic.

Improved organic traffic by 35% in 3 months through comprehensive on-page SEO.

Reduced average page load time by 48%, boosting reader retention.

Increased average session duration by 22% due to improved readability and navigation.

Enhanced mobile performance score from 58 to 92 in Google PageSpeed Insights.

Redesigned the full site with a clean, modern layout optimized for long-form automotive content.

Developed custom CSS & JavaScript to refine the UI/UX beyond standard WordPress themes.

Optimized SEO for hundreds of posts (meta tags, schema, internal linking, headings).

Boosted performance through image compression, lazy loading, and minified code.

Reorganized site structure for better scalability as the content library grows.

Automobile publishers can rank higher in search results with SEO-driven site structures.

Content-heavy blogs gain faster load times and improved reader engagement.

Niche platforms benefit from scalable WordPress builds that support thousands of posts.

WordPress with custom theme modifications

Custom CSS + JavaScript for advanced UI/UX

Image optimization, lazy loading, asset minification

SEO with Yoast/Rank Math, schema markup, Google Search Console

Why This Project Stands Out MotorAxle.com shows my ability to take a large content-driven site and turn it into a fast, SEO-optimized, user-friendly platform. It proves that thoughtful redesign and technical SEO can combine to drive growth in traffic, retention, and performance for content-heavy WordPress websites.

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