Art Director & Senior Motion Designer
Tech & SaaS UGC Creator | Video Ads & App Demos
Making cybersecurity relatable through creator-led video
Cybersecurity products can feel technical, even when their benefits are relevant to everyday life. For Surfshark, I created UGC video content designed to communicate digital privacy and security concepts in a natural, approachable way.
My professional background in cybersecurity gives me a strong foundation for understanding security products and translating technical ideas into language everyday consumers can follow.
My contribution included:
Developing creator-led concepts and scripting
Natural on-camera presentation
Filming and supporting visuals
Video editing, captions and visual storytelling
Preparing finished short-form video assets
This portfolio project features two examples of my Surfshark work, demonstrating my ability to communicate technical products through engaging, human-centered content.
Deliverable: Short-form UGC video content for brand marketing.
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Turning a travel problem into an engaging product story
For Saily, I created a travel-focused UGC video built around a relatable situation: being a tourist in an unfamiliar place and needing a reliable mobile connection.
Instead of opening with a conventional product explanation, the video uses a real-world travel scenario to introduce the value of an eSIM naturally.
My contribution included:
Developing a relatable travel-based concept
Writing and structuring the video story
On-camera acting and filming
Integrating the product into the narrative
Editing and preparing the final short-form video
As someone who regularly travels internationally, I can bring an authentic perspective to connectivity, booking and travel-tech products.
Deliverable: Short-form travel technology UGC video demonstrating relatable problem-to-product storytelling.
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Explaining B2B AI through a real business problem
AI software can be difficult to communicate when the benefits feel abstract. For this Certus AI video, I developed a creator-led explanation focused on how restaurant owners can use technology to improve everyday operations.
Rather than presenting AI through technical jargon, the video approaches the product from the perspective of a business owner looking for more efficient ways to manage their work.
My contribution included:
Translating a business software concept into an understandable story
Developing the video concept and script
On-camera presentation and filming
Supporting product visuals
Editing a concise, accessible video
The result is a short-form product explainer that shows my ability to create content for B2B software, AI startups and technology companies serving professional audiences.
Deliverable: Creator-led AI software explainer video.
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Making an AI productivity tool approachable
For this Nami video, I created short-form content focused on making AI-powered productivity tools easier to understand through an everyday work scenario.
The creative direction connects the product to familiar challenges around meetings, information overload and staying organized, helping viewers understand where the technology can fit into their routine.
My contribution included:
Developing the video concept and story
Translating product features into relatable language
On-camera presentation and filming
Product or workflow demonstrations
Editing and producing the final video
My background working in technology gives me a natural perspective on workplace tools and the challenges they aim to solve.
Deliverable: Short-form AI productivity video combining product education and creator-led storytelling.
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Hospitality & Wellness Content Creator
A short-form brand storytelling piece created for Ayla Society to introduce our in-house photographer and showcase the creative team behind the community.
The goal was to create a warm, authentic and professional introduction that reflected Ayla’s values of connection, wellbeing and meaningful experiences, while building trust and familiarity with our audience.
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Content created around the launch of Bastian Beach Barcelona, capturing the venue’s atmosphere, design and lifestyle experience.
Focused on highlighting the space through clean visuals and social-first storytelling, the project was designed to showcase the brand’s identity and create excitement around its opening.
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Lifestyle and hospitality-focused content created around the Fendi Summer experience at Puente Romano Marbella.
The objective was to capture the atmosphere, aesthetics and guest experience of the seasonal beach club activation, highlighting the intersection of luxury hospitality, fashion and Mediterranean lifestyle.
The final content showcases the destination through an aspirational and visually engaging narrative designed for social media and brand storytelling.
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Crafting Visual Impact with Storytelling 🎥
Crafting Visual Impact with Storytelling 🎥
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