Explaining B2B AI through a

Explaining B2B AI through a real business problem

AI software can be difficult to communicate when the benefits feel abstract. For this Certus AI video, I developed a creator-led explanation focused on how restaurant owners can use technology to improve everyday operations.

Rather than presenting AI through technical jargon, the video approaches the product from the perspective of a business owner looking for more efficient ways to manage their work.

My contribution included:

Translating a business software concept into an understandable story

Developing the video concept and script

On-camera presentation and filming

Supporting product visuals

Editing a concise, accessible video

The result is a short-form product explainer that shows my ability to create content for B2B software, AI startups and technology companies serving professional audiences.

Deliverable: Creator-led AI software explainer video.