Turning a travel problem into
Rafael Febres
Turning a travel problem into an engaging product story
For Saily, I created a travel-focused UGC video built around a relatable situation: being a tourist in an unfamiliar place and needing a reliable mobile connection.
Instead of opening with a conventional product explanation, the video uses a real-world travel scenario to introduce the value of an eSIM naturally.
My contribution included:
Developing a relatable travel-based concept
Writing and structuring the video story
On-camera acting and filming
Integrating the product into the narrative
Editing and preparing the final short-form video
As someone who regularly travels internationally, I can bring an authentic perspective to connectivity, booking and travel-tech products.
Deliverable: Short-form travel technology UGC video demonstrating relatable problem-to-product storytelling.
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Posted Oct 17, 2026
Turning a travel problem into an engaging product story For Saily, I created a travel-focused UGC video built around a relatable situation: being a tourist i...
