Turning a travel problem into an engaging product story For Saily, I created a travel-focused UGC video built around a relatable situation: being a tourist in an unfamiliar place and needing a reliable mobile connection. Instead of opening with a conventional product explanation, the video uses a real-world travel scenario to introduce the value of an eSIM naturally. My contribution included: Developing a relatable travel-based concept Writing and structuring the video story On-camera acting and filming Integrating the product into the narrative Editing and preparing the final short-form video As someone who regularly travels internationally, I can bring an authentic perspective to connectivity, booking and travel-tech products. Deliverable: Short-form travel technology UGC video demonstrating relatable problem-to-product storytelling.

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Explaining B2B AI through a real business problem AI software can be difficult to communicate when the benefits feel abstract. For this Certus AI video, I developed a creator-led explanation focused on how restaurant owners can use technology to improve everyday operations. Rather than presenting AI through technical jargon, the video approaches the product from the perspective of a business owner looking for more efficient ways to manage their work. My contribution included: Translating a business software concept into an understandable story Developing the video concept and script On-camera presentation and filming Supporting product visuals Editing a concise, accessible video The result is a short-form product explainer that shows my ability to create content for B2B software, AI startups and technology companies serving professional audiences. Deliverable: Creator-led AI software explainer video.

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Making an AI productivity tool approachable For this Nami video, I created short-form content focused on making AI-powered productivity tools easier to understand through an everyday work scenario. The creative direction connects the product to familiar challenges around meetings, information overload and staying organized, helping viewers understand where the technology can fit into their routine. My contribution included: Developing the video concept and story Translating product features into relatable language On-camera presentation and filming Product or workflow demonstrations Editing and producing the final video My background working in technology gives me a natural perspective on workplace tools and the challenges they aim to solve. Deliverable: Short-form AI productivity video combining product education and creator-led storytelling.

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Making cybersecurity relatable through creator-led video Cybersecurity products can feel technical, even when their benefits are relevant to everyday life. For Surfshark, I created UGC video content designed to communicate digital privacy and security concepts in a natural, approachable way. My professional background in cybersecurity gives me a strong foundation for understanding security products and translating technical ideas into language everyday consumers can follow. My contribution included: Developing creator-led concepts and scripting Natural on-camera presentation Filming and supporting visuals Video editing, captions and visual storytelling Preparing finished short-form video assets This portfolio project features two examples of my Surfshark work, demonstrating my ability to communicate technical products through engaging, human-centered content. Deliverable: Short-form UGC video content for brand marketing.

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Rafael Febres

Tech & SaaS UGC Creator | Video Ads & App Demos