Freelance Product Strategists in Barcelona
Freelance Product Strategists in Barcelona
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Ideafoster Fast Innovation
Generative AI Workshop for LEGO
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17
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Raden Tonev
Product Design for Roche's Health Insights Portfolio
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2
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Ozlem Karaeminogullari
pro
A sneak peek of an incomplete project I’m creating for a video CMS tool. The focus here is clarity over completeness, shaping structure and hierarchy before polishing details. The trade off is that some decisions stay open until the system proves itself. Designed in Figma, motion explored in Jitter, thinking in systems not screens.
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98
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Houdini Studio
pro
Designing the Dorothy Client Zone for 48-Hour Delivery
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8
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Barbara Parreira
Redesigned the full courier app for Glovo, transforming a complex multi-delivery workflow into a simple, intuitive experience used across 14 countries. The product handled real-time task assignment, route navigation, and delivery status across millions of daily deliveries. The project started with user research across multiple markets to understand how couriers were actually working and where the flow was breaking down. From that I defined the product direction, redesigned the full UX from task assignment to delivery completion, and coordinated 14 engineers across 3 squads from discovery to launch. Reduced average task completion time by 3 seconds per delivery, generating €2K per month in operational efficiency gains.
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16
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Barbara Parreira
Led the go-to-market and product execution for e-invoicing launched simultaneously across Germany and Spain, meeting a hard EU regulatory deadline. Defined the value proposition for non-expert users navigating complex tax and invoicing requirements, redesigned the onboarding flow to reduce time to first value, and unified the payment architecture across both markets. Contributed to 8% customer acquisition growth.
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