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Cover image for I almost didn't post this. Not
I almost didn't post this. Not because it's bad. Because it's personal. There's no client name attached. No brand guidelines I followed. No Slack thread with 47 rounds of feedback. Just me, a blank canvas, and a feeling I couldn't explain in words. So I designed it instead. Here's something nobody warns you about when you become a designer: the more client work you take on, the further you drift from the reason you started. You get good at solving other people's problems. You forget what your own creative voice sounds like. This piece brought it back. I sat down with zero expectations. No moodboard. No Pinterest tab with 200 pins. I just started moving shapes, pulling colors, trusting my gut. And somewhere between the third iteration and the fifth coffee, something clicked. It felt like the first time I ever opened a design tool and thought, "I could do this forever." If you're a creative who hasn't made something purely for yourself in a while, this is your sign. Not for your portfolio. Not for the algorithm. Not for a client. For you. What's the last thing you created just because you wanted to? Drop it below. I genuinely want to see it.
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Cover image for The best café brands don't
The best café brands don't introduce themselves. They just feel familiar from day one. Most neighborhood café brands hide behind generic coffee cup icons, overused script fonts, and a color palette that could belong to a yoga studio or a juice bar or literally anything else. The logo promises character. The brand delivers nothing you'd remember by the time you reach the door. Melo made familiarity the whole brief. A custom palm tree emblem encircled in a clean oval, organic, architectural, impossible to mistake for anything else. Deep forest green across three environments: cream, burnt green, and dark olive, each one feeling as considered as the last. A rounded wordmark so confident it can fill an entire poster at display scale and still feel warm rather than loud. And right there on the campaign visual, a caramel-dripping croissant melted into the letterforms, like the food and the brand were always the same thing. That's not just a logo system. That's a place people recognize before they even read the name. Because a neighborhood spot that earns a place in someone's morning deserves a brand that feels just as inevitable. What makes a café logo feel like it actually belongs to a place? 👇
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