Designing digital experiences that captivate
Designing digital experiences that captivate
UI Design / Front End Development
UI Design / Front End Development
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Exceeding expectations is my baseline.
Exceeding expectations is my baseline.
Brand & Business strategies the build Ecosystems
Brand & Business strategies the build Ecosystems
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Strategic Brand & Packaging Design for Food & Bev Founders ⚡
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Strategic Brand & Packaging Design for Food & Bev Founders ⚡
MEET BAEK 🥐🖤
A modern Korean Bakery + Cafe where heritage gets a bold, contemporary identity.
The vision: clean yin-yang aesthetic, loud personality.
The croissant’s natural pattern became the foundation woven into the logo mark, echoed in the brand pattern, and carried all the way through to the menu card and loyalty stamp shape.
Every touchpoint designed with intention.
This is what it looks like when a bakery brand has strategy behind the designs.
Scope of work:
✨Brand Strategy & Identity
✨Menu Card Design
✨Pattern Design
✨Social Media Revamp
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Every milk brand wants to be "bold."
However, most of them just slap a cow on the carton and call it a day.
How Dairy needed to actually feel bold. Not "we added a sans-serif" bold. Bold as in: you see it from 10 feet away and you already know it's not the same organic plain thing you've seen 50 times.
I built the brand identity and packaging system from scratch. The name does the heavy lifting tonally (playful, modern, irreverent), so I let the visual system match that energy: high-contrast colors, type hierarchy, and zero overused dairy imagery. The carton design reads more like a streetwear drop than a dairy aisle staple.
The goal: make someone grab it because it looks like it has personality and speaks to their values, not just protein content.
If your product is blending into the shelf, let's talk → contra.com/shakya_vaughn (https://contra.com/shakya_vaughn)
#PackagingDesign #CPG #BrandIdentity #FoodAndBeverage
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Product & motion designer for AI and SaaS apps
