Client Spotlight: PHDwin (TRC Consultants L.C.)
Sharing an early look at one of our long-term enterprise clients: PHDwin, the reserves & economics software trusted by petroleum engineers, A&D teams, consultants, and energy investors worldwide. For 30+ years, PHDwin has been the backbone for evaluating assets and supporting high-stakes engineering decisions. If you've ever used energy, odds are it came from an asset evaluated with PHDwin.
Design System Sneak Peek
Ahead of our full case study on the redesign of PHDwinDownload.com (http://PHDwinDownload.com) and PHDwin.com (http://PHDwin.com), here’s a preview of the updated visual system guiding the new brand direction.
What are we sharing next?
A breakdown of the PHDwin logo, its construction, symbolism, and updated usage standards. Follow for more!
11
209
"When do I use a professional copywriter?"
Yes, AI can do a lot. It can write. It can help you find your ideal clients. It can take your direction and accelerate it 10x.
But if your starting direction is 1º off, you'll end up on another planet.
And, if your customers can't relate to a sense of human emotion and tone, they'll float away.
The best time to use a real copywriter is when you're strategizing your core messaging and positioning your brand and offers.
Go for human first, then amplify it with AI. Tune your messaging and marketing strategy BEFORE you run traffic, so you're not running to market with a leaky bucket ♥️
11
274
Developed a LinkedIn paid ad campaign analysis and optimization plan for a B2B SaaS company targeting enterprise IT and healthcare decision-makers. Includes performance breakdown by audience segment, targeting recommendations, and a phased optimization strategy to improve CTR, reduce CPC, and build retargeting audiences.
1
29
