Role: Paid Media, Email & Influencer Marketing Industry: Athleisure / E-commerce Ad Spend: $2,000/month

An emerging athleisure brand needed to increase online sales in a competitive market. During the holiday season, rising CPMs and competition from established brands made paid advertising increasingly expensive, resulting in limited sales despite ongoing ad spend.

With a monthly advertising budget of $2,000, the challenge was to identify what resonated with the audience, improve campaign efficiency, and build momentum heading into the New Year.

I worked across paid advertising, email marketing, and influencer marketing to support the brand's growth, with a focus on making the most of a limited budget.

The New Year presented an opportunity to connect the brand with an audience increasingly interested in fitness, movement, and new routines.

I reevaluated the creative strategy and campaign approach to better align with seasonal demand, focusing on identifying the products, messaging, and creative concepts most likely to drive engagement and sales.

With a limited budget, committing too much spend to unproven creative was a risk. I developed a testing approach designed to identify promising creative concepts before scaling investment.

This included evaluating engagement and click-through performance to identify which messaging and visuals resonated most with the target audience, then using those insights to inform paid campaign optimization.

The goal was to prioritize creative that could capture attention, generate qualified website traffic, and ultimately drive purchases.

Through strategic testing, creative optimization, and focused budget allocation, the brand achieved its highest-sales month since launch while maintaining a $2,000 monthly ad budget.

High-performing creative helped drive demand for the featured product, contributing to sellouts in key sizes.

Advertising achieved a 3.46% CTR, outperforming the 1.2–2% industry benchmark cited for comparison.

Paid advertising generated 3,740 clicks to the website, bringing potential customers into the brand's online store.

This project demonstrated how a focused performance marketing strategy can help an emerging e-commerce brand drive meaningful growth without relying on a large advertising budget.

By combining creative testing, data-informed optimization, and a coordinated approach across paid media, email, and influencer marketing, I helped the brand build momentum and achieve its strongest sales month since launch.