The client, who was a self-proclaimed beginner in digital marketing, realized the time-consuming and inefficient nature of trying to learn and manage social media marketing on their own. They were seeking the perfect person to help grow their clothing brand, but were hesitant about finding the right fit through online freelancing platforms. Their main concerns revolved around finding someone who aligned with their brand personality while also getting good quality work.

I created an organic Instagram strategy for the client. This involved developing a posting schedule of 1 post a day, 3-4 times a week, and 1 story post every 24 hours. I also created a UGC outreach strategy and an email workflow to engage with users and encourage them to create content related to the brand.

To make the Instagram feed visually appealing and engaging, I focused on creating a cohesive and attractive theme. The goal was to hook people and keep them scrolling through the content.

In terms of the overall marketing strategy, I worked on defining the target audience and conducting keyword research. This research helped in crafting effective ad copy and targeting the right audience.

Additionally, I optimized the client's Instagram profile to ensure it captured the essence of their brand and attracted the right audience. I also developed an Instagram feed strategy that included the order of posts and templates for blog or filler posts.

These solutions aimed to establish a strong social media presence for the client while taking into account their brand personality, target audience, and the need for visually appealing content.

"I now have a clear direction for how to grow brand awareness and focus our marketing efforts going forward."

~ Lillian, Founder

The original goal was to sign 10 gifted Content Creator collaborations, within 5 days, Sailor Tailors signed over 20 using the outreach strategy Kaitlyn created.