Sonali and I worked together to understand her audience and the real reason they follow her through a Brand Strategy session, which Sonali said felt a bit like "therapy." After uncovering what resonated most with her audience, we created a brand that could grow with Sonali and her audience as she continued to show more sides of the personality and culture. Her personality came through in various colors, fonts, and design choices for Youtube thumbnails and channel banners. New, loyal subscribers could also now easily find her through the keywords they frequently used based on advanced SEO research.