"When do I use a professional copywriter?" Yes, AI can do a ...
Katy Ward
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Posted Jan 13, 2026
"When do I use a professional copywriter?" Yes, AI can do a lot. It can write. It can help you find your ideal clients. It can take your direction and accele...
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"When do I use a professional copywriter?"
Yes, AI can do a lot. It can write. It can help you find your ideal clients. It can take your direction and accelerate it 10x.
But if your starting direction is 1º off, you'll end up on another planet.
And, if your customers can't relate to a sense of human emotion and tone, they'll float away.
The best time to use a real copywriter is when you're strategizing your core messaging and positioning your brand and offers.
Go for human first, then amplify it with AI. Tune your messaging and marketing strategy BEFORE you run traffic, so you're not running to market with a leaky bucket ♥️