The secret? Proven, psychology-backed strategies that work. These 5 high-impact email campaigns are built on motivating factors that convert your customers. Tried and trusted by leading CPG brands, we’re breaking down the strategies that deliver real results. The foundations are strong, so they can be adapted to be used as singular campaigns, or integrated into your core flows.

Why It Works
 Offering a free gift is an effective way to grow your email list or re-engage inactive subscribers. This personal gesture encourages immediate action, and with added personalization it can become one of your top performing campaigns.

Best Use Cases Ideally send as the first email in your Welcome Flow, or as a seasonal campaign to existing subscribers. Try it as a re-engagement campaign to bring back those who have only purchased once.

Example From Thrive Market →

Example from De La Calle →

Example from Chipotle →

Why It Works
 Sharing your brand’s story is what builds emotional connection and loyalty. People feel good about supporting brands with authentic, mission-driven stories, especially family-run businesses. Best Use Cases Holiday campaigns or brand milestones (e.g., “From Our Family to Yours This Holiday Season”)
 Include in your Welcome Flow as a personal touch from the founder or team

Example from Fishwife →

Example from Callie's Hot Little Biscuit →

Why It Works
 A simple shift in language from “free shipping” to “we’ll pay for your shipping” creates a more personal, brand-driven appeal. It becomes a thoughtful gesture rather than a transactional discount.

Best Use Cases New customer education or product highlights in Post-Purchase or Welcome flows
 To reinforce product value in a low-effort, high-impact way.

Example from Kin Euphorics →

Why It Works This format clearly communicates key selling points (KSPs) in a straightforward way, providing customers with specific reasons to make a purchase. Best Use Cases Paired with limited-time offers to drive urgency As the third email in your Abandoned Cart sequence to capture hesitant shoppers Try it as a product highlight

Example from Bathing Culture →

Example from Mode Chocolate →

Why It Works Induce a sense of urgency in your emails by reminding them of estimated shipping times and the last day to order in time for the holidays or seasonal events.

Best Use Cases If you do pop-ups or IRL events, invite your customers to join you and offer a discount or merch item if they show you the email Create a Seasonal Campaigns Flow that sends out reminders for major holidays important shipping dates.

Example from Sayso →

Example from Olipop →

Offer Strategy
 Free Gift with purchase has consistently outperformed all other opt-in incentives we’ve tried for our clients. Nothing beats free! Multi-Step Consent Get consent early and disable the added subscription confirmation email. Use this as an opportunity to gather zero party data to help with segmentation.

Multi-step pop-ups are some of the highest converting PLUS they help you get around that pesky “Confirm Your Subscription” email, making it easier for you to get in their inbox. You can use the multi-step to collect zero-party data, or collect a phone number for SMS. These are just a few examples we’ve seen recently.

Get the templates to implement these strategies today and get some quick wins before the holiday season picks up. 
We even threw in 7 extra emails that we’ve seen work wonders for our clients, including a 3-day sequence for Black Friday!

→ GET THE TEMPLATES ← (USE CODE RADIANT AT CHECKOUT)