Email Management & Flow Set-Up for Family Owned CPG Brand

Increase Piedmont Pennies' monthly recurring revenue (MRR) through optimized email marketing strategies that foster customer engagement and loyalty.

Comprehensive Audit: Identified key opportunities for revenue growth through a deep email marketing assessment.

Pop-Up Optimization: Shifted from a standard 15% discount to a more enticing free product offer, achieving an 8% submission rate.

Welcome Flow Overhaul: Revamped the welcome email sequence to boost engagement metrics (open rate, CTR) and revenue generation.

Custom Unsubscribe Pages: Implemented custom manage preferences and unsubscribe pages to enhance deliverability and segmentation.

Strategic Campaign Calendar: Established a schedule of three targeted campaigns weekly to drive consistent engagement.

Revenue Growth: Email-driven revenue grew to 30% of MRR in just one month (previously <15%).

Welcome Flow Impact: Newly optimized flow generated $5,000 in sales within a month, surpassing previous engagement and revenue metrics.

Increased Pop-Up Engagement: The new free product offer raised the pop-up submit rate to 8%.

Working with Piedmont Pennies underscored the power of tailored, community-focused email strategies. By moving beyond standard discounts to unique offers and enhancing the customer journey with personalized touches (e.g., custom preference pages), we demonstrated that small, data-driven adjustments can yield significant revenue growth. This case reaffirmed our belief in balancing creativity and technical strategy to drive both short-term conversions and long-term brand loyalty.