Product Specialist @Framer
Product Specialist @Framer
Ever wanted access to the same debugging tools Framer Product Specialists use? Now you can (kinda).
I made Project Analyze to help people find and fix pages and components that are getting a bit too big.
It's free and out now:
framer.link/8F6GKiT
- It will show you what pages and component use the most layers.
- How many times your components are used in your project
- Which components have a lot of hidden layers.
Give it a try and let me know if you have any questions.
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Launching VELD13
I’ve always wanted to start something of my own, so at the beginning of this year I began sowing the seeds.
A place at the edge of a forest for people to chill and drink coffee.
I’ve already created the website. Take a peak here: https://www.veld13.be
(https://www.veld13.be/)Hit the translate button for the full context 😉
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We turn complex ideas into clear visual stories
- $5k+
- Earned
- 35
- Followers
We turn complex ideas into clear visual stories
Do you know what a phage is and what it looks like? 👀
A bacteriophage is a virus that infects bacteria. And some of them look like tiny creatures straight out of a sci-fi movie!
We thought that was a pretty cool starting point for a little style experiment. So we had some fun bringing this microscopic world to life through animation. 🦠
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For the Contra x Envato Challenge, 'Human by Design', we built a brand identity and animated a promo video for 'Olo', an accessible crypto-trading platform.
To us, the core of this challenge wasn't about creating more content with AI, but about maintaining one clear creative direction. When drawing from a massive library of separate AI generations, stock footage, fonts, and music, a project can easily turn into a disjointed visual mess. Envato served as our entire toolkit - from AI-generated audio and assets to stock templates and typography.
But every asset still had to answer one crucial question: 'Does this truly feel like Olo'? Guided by the brand promise of making crypto trading accessible for everyone, everywhere, human instinct drove the entire creative process:
1. Curating over generating: Rejecting raw AI outputs that felt flat or out of context and ruthlessly filtering for what actually worked.
2. Building a visual identity: Applying custom effects to transform generic stock footage into a unified aesthetic.
3. Directing the flow: Motion design, precise typography, and timing every single movement to the rhythm of the music in After Effects. Envato Stock and AI tools dramatically accelerate the build process, but it’s the human creator who infuses the soul. It provides the ingredients, but art direction, taste, and instinct define the quality of the final result.
Toolkit: Envato (Envato AI, Stock, Fonts, Audio) + After Effects & Adobe Illustrator.
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For our own branding, we gave motion design complete freedom to shine. We translated Raaaak’s visual identity into a dynamic showcase where typography, colour and movement come together to form one distinctive whole.
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For Emma Legal, we created an animated video announcing their partnership with SS&C Intralinks.
Because this was an important collaboration, the announcement needed to be clear within just a few seconds. At the same time, Emma Legal’s own platform and value could not disappear behind the partnership message, as the launch could introduce their product to a broad audience of potential new users.
Through concise storytelling and carefully directed UI animation, we showed how Emma Legal helps users analyse deal room documents and identify missing information or potential legal risks.
Rather than creating a traditional product walkthrough, we focused on communicating what makes the platform valuable in a clear, calm, and engaging way.
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Squarespace expert & UX/UI designer for soulful brands
- 5.0
- Rating
- 11
- Followers
Squarespace expert & UX/UI designer for soulful brands
I met Sandy (https://sandyonderdonck.com) through a series of mastermind sessions organised by my business coach. From the beginning, I felt drawn to both her work and her presence. She's a Belgian systemic coach who supports people through emotional overwhelm, grief, trauma, burnout and personal growth, often with horses as honest mirrors in the process.
Before creating her brand identity, I became one of her clients. Partly because I was moving through a grieving process of my own, and partly because I knew that experiencing her work first-hand would help me understand what her future clients needed to feel.
This became an important part of the research for this project. I didn't just design from a questionnaire or a visual brief. I experienced the setting, the pace, the emotional safety, the role of the horses, Sandy’s language and the way she gently but honestly guides people through what is there.
Her previous branding and website no longer reflected who she is and how she works. The visual identity felt cold and impersonal, and the website was difficult for her to update without involving a developer. Because every small change meant extra cost and friction, her offers were not always up to date and the site no longer felt like something she truly owned.
For this project, I created a full rebrand and Squarespace (https://squarespace.com) website that felt more like Sandy herself: soft yet strong, warm but honest, feminine without being fragile. The new brand identity includes strategy, logo design, colours, typography and photography. The horses are present through the photography and atmosphere, but the brand itself centres Sandy as the heart of the work. The website includes a homepage, about page, offerings page, contact page and individual session pages, with testimonials, a contact form and scheduling through TidyCal (https://tidycal.com).
The biggest goal was ownership. Sandy needed a website that didn't just look beautiful, but also felt like something she could understand, update and grow with. Squarespace made that possible.
I used Finish Layer’s (https://pros.squarespace.com/blog/finish-layer) Font Uploads to bring in her custom brand typography without hard-coding, which made the design feel more personal while keeping it easier to maintain. I also used subtle block animations and responsive adjustments to create a calm, gentle experience across desktop and mobile.
The result is a warm, grounded brand and website that better reflect Sandy’s work and presence. When she saw the final website, she was moved to tears. For me, that was the clearest sign that the project had done what it needed to do: give her a digital home that finally felt like hers. 💚
https://sandyonderdonck.com
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Web designs that mean business
I turn SaaS products into launch videos
Murno: a 60-second SaaS product demo with voice-over for a concept app. Every animation is cued to a word in the voice-over, so what you hear is exactly what you see. UI, motion, sound and edit by me. Self-initiated demo for a fictional product.
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Kinetra: a 25-second product film for a concept sport-tracking app. It walks through the app the way a user would: record a run, save it, give boosts, track progress, join a club challenge and share a photo. Every tap clicks, every screen morphs, and it ends on a logo animation. Delivered in 9:16 and 16:9. UI, motion, sound and edit by me. Self-initiated demo for a fictional product.
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Tessel: a 74-second narrated product demo for a concept AI-agent SaaS. The camera only zooms in on what changes, so viewers follow the product step by step: set up an agent, watch it work, see the result. UI design, motion, voice-over direction, sound and edit by me. Self-initiated demo for a fictional product.
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Tessel: a 74-second narrated product demo for a concept AI-agent SaaS. The camera only zooms in on what changes, so viewers follow the product step by step: set up an agent, watch it work, see the result. UI design, motion, voice-over direction, sound and edit by me. Self-initiated demo for a fictional product.
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Conversion-Focused Creative Strategist + Brand Assets Design
- 1x
- Hired
- 9
- Followers
Conversion-Focused Creative Strategist + Brand Assets Design
Senior Apple & Cross-Platform Dev · iOS, macOS, CarPlay
New to Contra
Senior Apple & Cross-Platform Dev · iOS, macOS, CarPlay
PickDatePlace: group date and place polls right inside iMessage, with a clean handoff to Apple Calendar once the group decides. On the App Store. Swift, iMessage extension, EventKit.
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HoverCalc: a Mac menu-bar calculator that floats over fullscreen apps. Global hotkey, nine themes. On the Mac App Store. Swift, AppKit, SwiftUI.
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Motion-driven designer | Framer, JS & After Effects
Experimenting with the mosaic effect for a personal project of mine. Getting the timing right was harder than I expected. What do you think?
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Logo animation for “Riveal” concept - a web app that lets people experience the condition of nearby rivers and ponds through sound, vibration, and light.
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