VdV Analyze Website Redesign

Client: Annelies, founder of VdV Analyze Website: vdv-analyze.be

When I first met Annelies during a mastermind session with my coach Sharon Cobert, I quickly experienced her warmth and deep expertise through a Sacred Money Archetype Reading session. But her website at the time didn’t reflect any of that. The design looked inconsistent and unprofessional, and the content left visitors with more questions than answers. The gap between who she really is and how she appeared online was huge — and it risked driving potential clients away.

I suggested rebuilding her website in Squarespace, a platform that would give her full independence and control — just as she had given me clarity and control over my money mindset.

Together with Lisa from Studio Jules, she worked on a new branding: soft, light colors with bold accents. Meanwhile, I helped her restructure and rewrite her copy so it reflected her vision and clearly communicated her four pillars of financial success. Everything — design, content, and structure — was aligned into a cohesive whole.

The new website feels fresh, professional, and welcoming. The structure gives clarity, the branding creates a calm yet confident atmosphere, and the copy finally reflects Annelies’ true voice. Where her old website caused confusion, her new Squarespace site builds trust and invites potential clients to connect.

Squarespace website (fully customized and client-friendly)

Copy refinement & restructuring

Integration of new branding (Studio Jules)

Clear content flow built around her four pillars

Annelies now has a website that matches the quality of her work: professional, clear, and empowering. It allows her to confidently present herself online — and clients immediately feel that difference.