Freelancers using Excel VBA in İstanbul
Freelancers using Excel VBA in İstanbul
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Yiğit Işık
İstanbul, Turkey
E-Commerce & Marketplace Consultant | Amazon · Shopify · D2C
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E-Commerce & Marketplace Consultant | Amazon · Shopify · D2C
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This project reflects the management and optimization of Patislove’s presence on Ankorstore, a B2B wholesale marketplace aimed at expanding brand distribution across European retailers. The work focused on structuring product assortments, defining competitive wholesale pricing, and presenting the brand effectively to business buyers. Emphasis was placed on clear communication, strong visual identity, and aligning with platform requirements to increase retailer interest and order potential. By adapting the brand experience to a wholesale environment, the project supported broader market reach, improved visibility among retailers, and scalable growth opportunities.
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This project reflects the management and optimization of Patislove’s presence on Orderchamp, a B2B wholesale marketplace focused on expanding brand reach across European retailers. The work involved structuring product assortments, pricing strategies, and brand presentation to appeal to business buyers while aligning with wholesale dynamics. Emphasis was placed on clear product communication, competitive positioning, and ensuring scalability across multiple markets. By adapting the brand experience to a B2B environment, the project supported increased visibility among retailers, improved order potential, and stronger distribution opportunities.
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This project reflects my role in managing LC Waikiki’s presence on the Wildberries marketplace in Russia, focusing on optimizing product visibility and sales performance within a competitive platform environment. I worked on assortment management, campaign alignment, and content optimization to ensure strong brand representation while adapting to marketplace algorithms and user behavior. The focus was on increasing discoverability, improving conversion rates, and maintaining consistency with the brand’s identity. By balancing platform dynamics with commercial strategy, the brand’s performance and visibility were effectively enhanced within the marketplace ecosystem.
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I managed the social media and Meta Ads strategy for Patislove and Patiswiss, focusing on building a visually distinctive brand presence while driving measurable performance across digital channels. The work combined creative direction with performance marketing, including content planning, campaign optimization, and audience targeting across platforms such as Instagram and Facebook. I contributed to developing high-impact visual storytelling aligned with each brand’s identity, while continuously analyzing campaign data to improve engagement, reach, and conversion rates. By integrating brand aesthetics with data-driven decision-making, the project supported both awareness growth and direct sales performance in competitive FMCG and confectionery markets.
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14
Excel VBA
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